Dubizzle Group Acquires Egypt Automotive Platform Hatla2ee

UAE-based classifieds unicorn company Dubizzle Group, which owns and operates leading brands dubizzle, Bayut, and DriveArabia across the MENA region, has announced the acquisition of Hatla2ee, a leading Egyptian automotive portal. This strategic move aims to grow Dubizzle Group’s automotive presence in one of the region’s most dynamic markets.

Commenting on this strategic move, Haider Khan, CEO of Dubizzle Group MENA stated: “The acquisition of Hatla2ee is a significant milestone in Dubizzle Group’s journey to further solidify our strong automotive footprint across the MENA region. Egypt’s dynamic automotive sector presents immense opportunities and by integrating Hatla2ee’s expertise with our technology-driven ecosystem, we aim to enhance the buying and selling experience for millions of users. We are excited to welcome Hatla2ee to the group and look forward to driving innovation and value in the Egyptian market.”

Imran Ali Khan, CEO of Dubizzle Group, emphasised Egypt’s strategic importance in the Group’s long-term vision: “Egypt, with its population of 114 million and a rapidly evolving automotive landscape, represents a key market for us. This acquisition not only reinforces our leadership in the sector but also aligns with our mission to elevate the automotive experience for our consumers. We look forward to collaborating with the Hatla2ee team to drive innovation and growth in the industry.”

Haroon Rashid, CEO of dubizzle Egypt, expressed enthusiasm about the acquisition: “Dubizzle Group operates leading classifieds marketplaces in Egypt, with its flagship general classifieds platform dubizzle, and property portal Bayut. The addition of Hatla2ee strengthens our automotive marketplace offering, allowing us to cater to an even wider range of Egyptian car buyers and sellers, backed by our cutting-edge technology platform.”

Samy Swellam, CEO of Hatla2ee, welcomed the acquisition: “Over the years, Hatla2ee has built a strong community of car buyers and sellers, offering a seamless and trusted platform for transactions. Joining forces with Dubizzle Group unlocks new opportunities to enhance our offerings, leverage advanced technology, and provide an even better experience for our users in Egypt. We are excited for this next chapter and the growth that lies ahead.”

Hatla2ee’s comprehensive services include buying and selling of both new and used cars – locally produced and imported – along with car evaluations, financing options, and real-time market pricing insights.

Hatla2ee was founded in 2016, and has established itself as a trusted platform for buying and selling new and used cars in Egypt. With over 2 million unique monthly visitors across its website and mobile applications, it has become a go-to destination for car buyers and sellers.