As part of its 110th anniversary celebrations, Bugatti is ramping up its media presence by launching a digital newsroom. This is definitely needed to make the brand’s presence felt in the new digital era and in line with Bugatti’s reputation for being a trendsetter, the digital newsroom is technically ahead of its time. The innovative multi-channel communication tools and Content Delivery Network (CDN) that are key features of the digital newsroom will ensure ultra-fast delivery of news on a global basis. Other notable features of the digital newsroom are its progressive design and high usability which will lead to faster dissemination of news on different channels. The work platform for journalists and media representatives allows a comprehensive digital offer on novelties, models, technology, portraits and history.
The digital newsroom will make it possible for Bugatti to explore communication possibilities in the luxury brand segment in a manner that aligns well with its brand values. Tim Bravo, Head of Communications at Bugatti said that the new newsroom will make it possible for Bugatti to digitalize its communications and bundle all the information about Bugatti in one place. This will improve the brand’s information flow and transparency so that Bugatti becomes more accessible and tangible. It will also make the brand more efficient in communications and help it to grow quicker. The newsroom has been set up with the goal of supporting the media, but it can also serve to offer other target groups a more comfortable interface to get information about Bugatti.
Those who are keen to get information about Bugatti can do so easily through different communication channels which include current press releases. In future Bugatti would also be giving more information about the brand through social media channels like Facebook, Instagram, YouTube and Twitter.
Just like the Bugatti brand, the newroom is notable for its efficiency, clean design, design, performance and credibility. Through the newsroom, Bugatti offers digital press kits on brands, models, companies, history and technology. There is also plenty of information, stories, photos, videos, news, portraits and background knowledge. The contents have been prepared in an easily available format for reading, working and downloading. The rubrics “Company,” “Products”, “Tradition”, “Technology”, and “Lifestyle” bundle the different contents of a specific topic in a clear and defined manner. Bugatti continuously updates and expands the topics and functions of the newsroom. In the future, content is likely to be personalized for an improved user experience and a more comfortable working environment.
“Like our exclusive hyper sports cars Chiron and Divo, we will continue to develop the newsroom. Two additional stages are planned for this year, including one for an optimised multi-channel communication. As the founder Ettore Bugatti puts it, perfection is never achieved, but we strive for the closest possibility to utmost perfection in digital communication. It will become a pillar to our communications department and shall fully support the brand” explained Tim Bravo.
Bugatti’s new newsroom is now available at https://newsroom.bugatti or https://www.newsroom.bugatti.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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