Bridgestone Teams Up with Dustin Williams at SEMA to Feature Potenza RE-71RS Tires on Four Custom Builds

Bridgestone Americas (Bridgestone) today announced it has teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car builds that will be equipped with and feature Bridgestone Potenza RE-71RS tires at the 2023 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas Oct. 31-Nov. 3, 2023. Custom vehicles on display include: 1995 Nissan Skyline GT-R – R33, 2015 Subaru WRX, 2023 Nissan Z and 2023 Honda Civic Type R.

The 1995 Nissan Skyline GT-R – R33 will be on display at booth #22811 in the Central Hall at the Las Vegas Convention Center. This custom build features:

• Bridgestone Potenza RE-71RS tires (275/35 R18)
• Advan Racing wheels
• HKS downpipe, super turbo muffler catback exhaust, full piping kit, intercooler and HyperMax coilovers

The 2015 Subaru WRX will be on display at booth #81190 in the Silver Lot at the Las Vegas Convention Center. This custom build features:

• Bridgestone Potenza RE-71RS tires (275/35 R18)
• ADVAN Racing wheels
• Varis Japan body kit
• Custom volcanic orange full paint job
• Built IAG Performance engine
• MAPerformance exhaust, downpipe, header and TMIC
• Fortune Auto suspension

The 2023 Nissan Z will be on display at booth #21451 in the Central Hall at the Las Vegas Convention Center. This custom build is the first Nissan Z with a full Seibon carbon fiber kit and features:

• Bridgestone Potenza RE-71RS tires (Front: 275/25 R18; Rear: 255/35 R18)
• RAYS wheels
• Evolved Autosport coilovers
• AMS Performance package
• Exhaust and downpipes

The 2023 Honda Civic Type R will be on display at booth #22911 in the Central Hall at the Las Vegas Convention Center. This custom build features:

• Bridgestone Potenza RE-71RS tires (265/35 R18)
• RAYS wheels
• Varis Japan carbon fiber front lip, hood and wing
• A’PEXI Catback exhaust
• PRL Motorsports titanium turbo inlet, flex fuel, intake and front mount
• Ohlins coilovers

Launched in April 2022, the Bridgestone Potenza RE-71RS, is engineered for grassroots racing, designed with track day, autocross and endurance racing drivers in mind. The flagship Potenza product, RE-71RS, is a dedicated track tire designed for precision performance, delivering blistering lap times, enhanced steering and grip and extended wear life¹. The Bridgestone Potenza RE-71RS tire is available in 38 sizes from 15 to 20-inch rim diameters in the U.S. and Canadian markets. Popular fitments include Mazda Miata, Subaru BRZ, Ford Mustang, Porshe Cayman and BMW 3-Series.

¹ Comparison based on the Bridgestone Potenza RE-71RS tires vs. the Bridgestone Potenza RE-71R tires from internal testing. Results may vary depending on proper tire and vehicle maintenance, road conditions and driving habits.