The “Audi Challenging Arabia” campaign is known for the creation of stunts like racing against the elevator in the Burj Khalifa building. As part of the campaign, Audi fans in the Middle East are asked to nominate a challenge that they would like Audi to take up using its innovative products and technical expertise. In the latest version of the campaign, a fan challenged Audi Middle East to light up a football pitch with the brand’s Matrix LED headlight technology. This was definitely a challenge Audi could not afford to ignore.
The challenge came from an Omani boy and Audi Middle East rose to the challenge with the help of 22 Audi Q7’s. This was the third such challenge that Audi Middle East had taken on after the ‘Audi Challenges Arabia’ campaign was launched in the region.
As part of the first challenge, the ‘Audi R8 adrenaline’ event was held at the Dubai Autodrome in August 2015 at the Dubai Autodrome. The second challenge was the ‘Audi Elevation challenge’, in which an Audi RS 7 raced against the elevator of the tallest building in the world, the Burj Khalifa.
Fans submitted over 4,000 challenges Since the launch of the Audi Challenges Arabia campaign. The third successful challenge was the one from a 13 year old Omani boys who hopes to become a professional football player. He sent in a request to light up a football pitch.
Zakaria Daoud lives in a remote, mountainous village in Oman that is located 1,500 meters above sea level and lacks proper paved roads. It can be reached only via a tricky 40 kilometer long offroad route. Yet, he dares to dream of becoming a pro football player. He yearned to have a proper football pitch in his village where he could play football regularly with is friends and develop his talent.
Audi Middle East not only successfully rose to his challenge of lighting up a football pitch but also gave him a pleasant surprise by building a new football field for Zakaria and his friends to practice their favorite game. Neighboring villages will also benefit from the new pitch.
In order to accomplish Zakaria’s challenge, Audi used the Matrix LED tehnology of 22 Audi Q7s, to completely illuminate the new football pitch.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
Your email address will not be published. Required fields are marked *
© 2017 Morjan Media LLC. All Rights Reserved.