Al Tayer Motors Receives Five Awards from Ferrari Middle East

Al Tayer Motors, which is the exclusive dealer for Ferrari importer in the UAE, has won a record number of five awards for 2019, including the prestigious ‘Best Ferrari Importer’ title from Ferrari Middle East at the Middle East Annual Regional Conference.

The other awards that Al Tayer Motors won at the event includedthose for ‘Best Showroom Experience’, ‘Top Service Manager, ‘Top Technician’ and Top Sales Executive’. The “Top Service Manager” award went to Sami Mahmoud from Premier Motors in Abu Dhabi while the “Top Technician” tag was received by Shahnawaz Shah. Sebastian Roesner won the Top Sales Executive award. Sebastian had also won the Testa Rossa Top Sales Executive 2019 award at a global conference that was held in Maranello in October last year, thus getting recognition at the global level from Ferrari.

Commenting on the awards, Ashok Khanna, Chief Executive Officer, Al Tayer Motors said that it was a fantastic achievement by the company’s Ferrari team. The team thus became the first in the region to get five of the eight awards that were up for grabs.

Khanna added, “We constantly endeavour to better ourselves in all areas of our operations – from our facilities to our people and the experiences we provide. These awards are a testimony and validation of our efforts to continue to do our best for our customers.”

This is the fourth straight year that Al Tayer Motors has won the award for “Best Importer in the Middle East”.

Giorgio Turri, General Manager at Ferrari Middle East congratulated Al Tayer Motors on the achievement, saying it recognized the company’s continuous effort to improve the quality of the experience offered to the Ferrari clients in the UAE. He said the awards attested to the firm’s commitment to deliver excellent standards of service, by focusing not only on development of the best facilities like the brand new showroom in Dubai, but also on the growth and competence of human capital.

He concluded, “We are proud of our successful partnership with Al Tayer Motors and look forward to raising the bar and to keep enhancing the brand experience in the UAE”.

Back in October 2019, Al Tayer Motors had formally opened its iconic new facility on the Sheikh Zayed Road in Dubai, thus marking the start of a new era of vehicle ownership for Ferrari in the UAE. The new showroom’s ground floor features a main display area for showcasing the complete range of Ferrari models, as well as a spacious client area comprising a luxurious lounge for guests to relax in with a private coffee bar and a community feel. It also includes an Atelier inspired by the factory in Maranello that can be accessed by the most discerning clients. The first floor is completely dedicated to Ferrari Approved – the Prancing Horse’s pre-owned certification programme.