Al Fahim Group Teams up with Groupe PSA to launch Opel in Dubai and Northern Emirates

Al Fahim Group, which is one of the most successful family businesses in the UAE recently signed an agreement with Groupe PSA to become the exclusive distributor of Opel vehicles in Dubai and the Northern Emirates. This deal reinforces the firm’s commitment to promote innovation and technology and boost the UAE economy through job creation.

Commenting on the plans for Opel, Ahmed Abdul Jalil Al Fahim said that his company was proud to collaborate with Groupe PSA as part of its continued commitment to deliver sustainable growth through superior quality. He said that the idea was to exceed customer expectations by offering a state-of-the-art showroom that would showcase the popular Opel brand. He said that bringing Opel to the to the region is part of Al Fahim and would play a key role in the development of the company’s economy.

Al Fahim added, “Opel is positioned to offer our customers comfort, German engineering and fun-to-drive and efficient models of the highest quality that are affordable. Through such initiatives, we aim to continuously present the best and most convenient offerings to our customers further strengthening the automotive sector. We believe in strength of our cooperation and we are looking forward to see more of these German vehicles on the streets of UAE,” commented.

Rakesh Nair said that Groupe PSA’s focus has always been on customer satisfaction. It is this focus on customers that has driven Groupe PSA’s ‘Push to Pass’ strategy in recent years has been a customer-driven revolution. He went on to express his hope that the new partnership with Al Fahim Group would help take Opel to great success in the region, while offering world class customer service.

He added, “This partnership is the first step towards strengthening the Opel brand in the region, to become the powerhouse it can be. The German brand is beloved by a core audience here in the region. Along with our partners, we are dedicated to expanding this circle of fans.”

“The GCC markets are very interesting markets for Opel. Obviously, being a German brand is a major advantage when entering these markets because German engineering is also synonymous with quality in this region. Our top priority in Dubai as anywhere else in the world is profitable growth with a high level of customer satisfaction,” said William Mott, Director International Operations Opel Automobile GmbH.

One of the key pillars of Opel’s company plan PACE! that ensures sustainable profitability for the company is to increase the brand’s market share in export markets. As part of the plan, the goal is to achieve 10 percent of sales in markets outside of the traditional core European markets by the mid-2020s. It is with this strategy that Opel is expanding its presence in international markets with new and renowned partners. In addition, the carmaker will enter 20 new export markets by 2022. Recent examples include the comeback in Russia or the upcoming market entries in Colombia, Ecuador and Japan.