Ferrari unveiled today the interior design and announced the name of its visionary new full-electric sports car: Ferrari Luce, the start of a new chapter in Ferrari’s history. ‘Luce’ ... Read more
On a weekday morning in the UAE, family life moves quickly. School drop-offs spill into multi-lane highways, afternoon errands cut across dense urban traffic, and weekends often begin with a... Read more
The new Supersports has made its debut in Bentley’s expansive region of Europe, Middle East and Africa at an exclusive event in Dubai at the end of last week. The launch car, in its ‘... Read more
The most highly-curated Batur Convertible so far has been completed by Bentley’s bespoke division, Mulliner. The art of creating a coachbuilt Bentley has become a repeat experience for the c... Read more
The Jeep® brand continues its yearlong Twelve 4 Twelve celebration of 85 years of off-road leadership with the introduction of its third exclusive model, the Jeep Wrangler 85th Anniversary.... Read more
BMW M’s high-performance vehicles will soon deliver the ‘Ultimate Driving Machine’ experience in electric form. From 2027, the BMW M Neue Klasse will usher in a new era in the high-performan... Read more
In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level. BMW wil... Read more
Goodyear continues its partnership with Team De Rooy for the upcoming Dakar Rally 2025. As the official tire supplier, Goodyear will equip the Dutch team with its high-performance Goodyear O... Read more
MG Motor has opened an exciting new chapter in its international success story, making its debut in Syria in partnership with its exclusive distributor British Heritage Group (BHG). This app... Read more
When Nissan fleshed out the all-new second-generation KICKS, they went for a ground-up redesign. A vehicle that gets serious about safety, technology, and iconic design. Beyond the sh... Read more
From Steering Wheels to Screens: How In-Car Technology Is Reshaping the Middle East’s Automotive Experience
FERRARI LUCE: REVEALING INTERIOR & INTERFACE DESIGN – AND THE NAME THAT LAUNCHES A NEW SEGMENT FOR FERRARI
Family-First Mobility: How Chery UAE is Enhancing Safety on UAE Roads
SUPERSPORTS DEBUTS IN DUBAI FOR ‘FULL SEND’ PREMIERE
Where the World Stops and the Drive Begins
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