Apollo Tyres introduces ‘Bhim’; positions it as ‘Loading ka Mahabali’

Apollo Tyres Ltd, the leading tyre manufacturer, today introduced
‘Bhim’ range of bias tyres for small commercial vehicles (SCVs). Due to its high load carrying
capacity, which is the primary requirement of the customers in this product category, the
company has positioned this as ‘Loading ka Mahabali’.

Designed and developed at Apollo Tyres Global R&D Centre, Asia in Chennai, Apollo Bhim
offers unmatched load carrying capability, best-in-class durability with the new HEART
platform, and 10% better mileage than other tyres in this segment. In addition, taking
customers’ voice into consideration, these new tyres are aesthetically robust, bigger and
bulkier, making it capable to carry more load, and hence the positioning statement of
‘Loading ka Mahabali’.

Commenting on the launch, Satish Sharma, President, Asia Pacific, Middle East & Africa
(APMEA), Apollo Tyres Ltd said “We have been eyeing this growing category of small
commercial vehicle tyres for some time. Cross-functional team of Marketing, Customer
Service and R&D, along with the consumer’s voice, has helped us develop this product.
Considering the performance of these tyres in our internal benchmarking and extensive
testing in real world conditions, we are confident of it being a runaway success.”

The Apollo Bhim range of tyres has aggressive tread pattern with a refreshed side wall and
window design, which gives it the best-in-class appearance. While the lesser sinusoidal and
straighter ribs provide better steer-ability, the open groove design ensures improved heat
dissipation and durability. The dual angle tread orientation of Bhim lug tyres results in
optimum traction for uniform wear and avoids uneven shoulder wear. High mileage tread
compound and more rubber mass at the wearing zone ensures full tread life for the tyres. The
dura-cool tread compound, 30% lower heat generation with heat resistant piles, strong
casing & bead, and the ‘UBT’ manufacturing process provides best-in-class durability.

The SCV bias market in India is of around 165,000 tyres per month, and Apollo Tyres is looking
to get a share of this market with the introduction of this new bias tyre range, and has
introduced two SKUs which will cater to nearly 80% of the market in this segment.