Al Masaood’s ARB Emirates named official automotive partner of ADIHEX 2021

ARB Emirates, which operates under the umbrella of Al Masaood Group and is the leading market brand in four-wheel-drive accessories and outdoor gear, has been named the official automotive partner of the upcoming 18^th Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX).

The 2021 ADIHEX marks ARB Emirates’ 12^th year of consistent participation in the event which is set to take place from September 27 to October 3 at the Abu Dhabi National Exhibition Centre (ADNEC).  Aside from being ADIHEX’s automotive partner, ARB Emirates is also slated to exhibit in the show.

ARB Emirates will capitalise on the popularity of ADIHEX, the largest of its kind in the Middle East and Africa, to formally launch in the UAE the latest product range of the much-loved Australian brand. It will introduce to the local market ARB’s Flinders rooftop tent, Bushranger compressors, ARB Zero Fridge, the ARB Base Rack and portable fire pit – all of which are designed to support the lifestyle of outdoor adventure lovers.

The products will be installed in a Nissan Patrol Y61 unit to be displayed during ADIHEX as part of the company’s exhibition stand located at 7.G11. This will allow visitors to experience and visualise how the accessories would look like once installed.

Moreover, visitors are in for a major treat as ARB Emirates is set to offer up to 60 per cent discount on select products during the exhibition.

Walid Youssef, General Manager of ARB Emirates, said: “The accessories we are unveiling have not been seen or released in the Emirates, making our participation in ADIHEX’s comeback this year all the more exciting. Our brand ambassadors, UAE influencer Tony Keyrouz and adventure enthusiast Mahdi Al Amin, will be there to interact with our fellow exhibitors as well as the visitors of our stand. Additionally, we will take the opportunity to showcase Al Masaood’s growing role in preserving and promoting the UAE’s cultural heritage in line with the directives of our wise leadership.”

“ARB Emirates’ association with ADIHEX for the past decade has been instrumental not only in convening like-minded peers and enthusiasts but also in highlighting the UAE’s unique culture and beautiful traditions. We are looking forward to engaging with visitors and maximising the numerous growth and networking opportunities in the upcoming show,” Youssef concluded.

Being staged annually under the patronage of H.H. Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club, ADIHEX brings together thousands of falconers, hunting and equestrian enthusiasts, VVIPS and dignitaries from around the world, as well as the Royal Family of the UAE and other GCC countries. The event is also dedicated to promoting and preserving the nation’s cultural heritage. ADIHEX is making a comeback this year after it was postponed in 2020 due to the pandemic.