The Wager New Land Rover X Elliot Brown Watch Inspires Record-Holder’s Race With Defender

The New Land Rover x Elliot Brown Holton Professional watch has proved its toughness in a unique race.

Elliot Brown builds the toughest watches on the planet. They are relied upon by organisations such as Mountain Rescue and specialist units of the UK Armed Forces. Since 1948 Land Rover has been manufacturing authentic vehicles that represent true breath of capability. This extraordinary provenance and shared philosophy provided the perfect catalyst to collaborate to create this special edition watch.

Guinness World Record rower Arthur Chatto challenged stunt driver and W Series racing driver Jess Hawkins for his special edition timepiece. He went on foot off road against Jess in her Land Rover Defender 110, with the winner to keep the watch.

Arthur bets Jess he can get there faster on foot than she can in her Defender – or he’ll hand it over. The watch emerges unscathed after being plunged into a river and driven over by Jess’s Defender on a muddy track. But who gets to keep it?

The Land Rover x Elliot Brown Holton Professional watch is based on the original Elliot Brown Holton Professional that was developed with a specialist branch of the UK armed forces. Built to withstand harsh environments, the watch truly goes above and beyond in terms of its capability and durability.

Arthur Chatto said: “I knew Jess Hawkins would go flat out to try to win my Land Rover x Elliot Brown Holton Professional watch. She’s a stuntwoman and a racing driver – so it’s the perfect choice for her.

‘Having set a world record rowing around Great Britain wearing the watch I know how tough the watch is, so I was determined to keep it”

Jess Hawkins said: “Accepting Arthur Chatto’s wager was great fun. The new Land Rover Defender and the Land Rover x Elliot Brown Holton Professional watch are a perfect pair – both as tough as they look and highly desirable.”

Arthur Chatto used his Land Rover x Elliot Brown Holton Professional as official timekeeper on the record-breaking GB Row Challenge around the British coast in July 2020 – a 2,000-mile test of strength and endurance. The four-man team are the youngest to complete the distance.

The Land Rover x Elliot Brown Holton Professional watch is part of Land Rover’s Above and Beyond Collection of technical clothing and equipment.

It is available globally through Land Rover Retailers and online in select markets.