Dubai is a city that is known for innovation and many firsts. Now, with the announcement that 10 per cent of government vehicles will be electric by 2020, Dubai is proving to be a trendsetter when it comes to environmental responsibility as well. We are in the news not just for our hypercars, but also for our approach to preserving the environment for future generations.
Another topic that is very much in the news is the Rio Olympics. Nissan from the automotive industry and Bridgestone from the tire industry effectively capitalized on their sponsorship of this event that celebrates excellence at the highest level of sports. They reached out to a global audience with impressive promotional campaigns. They have definitely taken sports marketing to new heights.
There are many automotive brands in the Middle East market. One brand some of us who are of a certain age will remember fondly is Datsun, a brand that disappeared from the market 33 years ago and was revived in 2014. Nissan is bringing Datsun to the Middle East, with the launch of two new models for first time car buyers in Lebanon. Though new brands regularly appear on the automotive scene, it still gives me great pleasure to see memorable brands in a new avatar.
Many of us have admired a car purely because it looks good. A vehicle’s color plays a great role in its appeal. One remarkable thing is that our taste when it comes to automotive colors changes over the years. BASF has just released a study saying that blood red and silvery green are going to be most popular colors by the end of the decade. We have definitely come a long way from the days when every car on the road was a black Model T.
