Pushing the boundaries to Defy Ordinary, Nissan has launched a regional quest to explore the uncharted and showcase the unique culture of the Middle East aboard the Nissan Patrol. Encompassing the spirit of adventure and uniting explorers, “Nissan Patrol 8 Adventures” sees eight native adventurers set off on individual journeys with the iconic Nissan Patrol and document their experience as they discover hidden gems across the region.
Presented in a multi-episode series, each adventure takes viewers on a unique journey, illuminating the rich cultural tapestry and varied landscapes across eight markets that Nissan operates in, including Abu Dhabi, Bahrain, Dubai, Jordan, Kuwait, Lebanon, Qatar and Saudi Arabia. Organized in collaboration with Nissan’s trusted partners in each market, the series puts the unparalleled capabilities of the legendary Nissan Patrol on full display, traversing from desert landscapes to towering mountains and bustling cityscapes – with each adventurer experiencing a common thread of exploring home.
Since its introduction in 1957, the Patrol has woven itself into the local culture of the region, creating unforgettable memories passed down through generations. Combining refinement, innovation, and connectivity, the 2024 Nissan Patrol continues to defy ordinary with sheer off-road prowess and a variety of cutting-edge technologies.
Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East, and Managing Director, Nissan Middle East, said: “Nissan Patrol 8 Adventures underscores Nissan’s commitment to inspiring our audience to explore the great outdoors with the legendary Patrol. This cross-market initiative required seamlessly weaving eight unique experiences into a cohesive narrative, underlining the Patrol’s terrain-conquering legacy, and the Middle East’s long-standing love for exploration. This initiative is not just an adventure, but an engaging showcase of the Patrol’s capabilities and the region’s admiration for this iconic SUV.”
The Nissan Patrol 8 Adventures series is now available to watch on the Nissan Middle East YouTube channel, featuring the following episodes and Instagram adventurers:
The hero of the series, the iconic 2024 Nissan Patrol, is available in a variety of trims and with the added choice of a 4.0-liter V6 or a 5.6-liter V8. In addition to this, the Patrol line-up includes Middle East exclusive models, the race-inspired Patrol NISMO and the legendary Patrol Super Safari. All Patrol models are available through Nissan’s partner network across the region.
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