Toughness Redefined with Apollo EnduTrax range

First ever experiential drive at NATRAX, Indore for trucks

The infrastructure segment in the country is growing at a fast pace, and it is further getting a shot-in-the-arm due to the increased spending by the government year-after-year. The leading tyre maker, Apollo Tyres, which has been looking at leveraging this growth in infrastructure, provided an experiential drive to the Fleet Owners, Business Partners and Media, at the specially curated track at the NATRAX facility in Indore, to showcase its technological prowess, especially in the truck bus radial segment.

This first-of-its-kind experiential drive for commercial vehicle tyres in the country, at National Automotive Test Tracks (NATRAX), Indore for aftermarket customers and media was organised to showcase the toughness of the Apollo EnduTrax range, which has been developed afresh with inputs from customers. Specially curated track with slush/mud pit, dirt gradient, undulation, boulders and gravel tested the tyres to its maximum on durability, high uptime and grip, and gave an exhilarating experience to the participants.

The company is proud of being a preferred partner of leading commercial vehicle OEMs in the tipper segment, and, has the highest market share in this segment on an overall basis as well. The EnduTrax range from Apollo Tyres comprising EnduTrax MD+, EnduTrax MD and EnduTrax MA is used in tipper trucks for off-road and on-road applications in the growing infrastructure segment and for mining of construction materials.

Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd, said “Being the leaders in the truck-bus radial segment in India, both in terms of technology and volumes, we are hosting this experiential drive to build even stronger customer trust and confidence, while demonstrating the proven performance and capability of our products. Apollo EnduTrax range stands as a testament to our engineering prowess in the radial tyre space and holds immense potential in the fast-growing infra segment, fuelled by government initiatives.”

The Apollo EnduTrax range of tyres has been developed deploying the latest technologies on durability, mileage and cut and chip. The assurance of Apollo Tyres’ ACTO casing is further enhanced by unique bead area reinforcement materials for unmatched durability on loads. The layered elastomer matric technology on tread gives best-in-class cut and chip resistance on aggressive terrains. Long tread life is designed by way of special reinforcement materials in compounds. The distributed blocks and unique rounded tie bar provide traction even in slushy terrain. This design, coupled with Apollo Tyres’ precision manufacturing, makes every EnduTrax tyre the first choice for any tipper customers.