NINE MOTORS APPOINTED NEW RETAIL PARTNER IN SAUDI ARABIA

Luxury Italian carmaker, Automobili Pininfarinahas appointed Nine Motors as its official retail partner in Saudi Arabia, further expanding its presence inthe GCC. A subsidiary of The Leading Holding Co. (TLHC), Nine Motors will be responsible for the sales andservice of Automobili Pininfarina’s award-winning Battista. The pure-electric hyper GT is making its firstvisit to the region in November for clients to experience first-hand.
Saudi Arabia is one of the most important markets in Automobili Pininfarina’s retailer network strategy
and is a country fast adopting a sustainable future thanks to its Vision 2030 strategy implemented by the
Kingdom’s leadership. With the appointment of Nine Motors, Automobili Pininfarina is setting the
foundations for further appointments in the region, where dedicated brand representatives will provide
exceptional personal service and attention to detail for the Italian marque’s discerning clientele.
Per Svantesson, Chief Executive Officer, Automobili Pininfarina, said: “The expansion of our retail
partner network in Saudi Arabia is a significant milestone for the Automobili Pininfarina brand. Battista
sets a new benchmark for the desirability and performance offered by an electric car and, with our new
partner location in Saudi Arabia, we have established an important brand presence between the GCC
and the Kingdom for pioneering EV clients in the region.
“I am excited to provide the opportunity to experience the future of pure Italian luxury in the shape of
the world’s most exciting new electric car. With deliveries of the incredible Battista hyper GT worldwide
now underway, we are ready to bring the joy of owning Battista to new clients in the Middle East.”
Sabah Bin Abdullah Al Kraidees, CEO of Nine Motors said, “We are delighted to take on this role as the
official retail partner of Automobili Pininfarina in Saudi Arabia. The Kingdom is forging ahead towards a
more sustainable future, guided by our Vision 2030 strategy. So, the arrival of the Battista comes at a
significant time in the country’s history. With almost two decades of automotive experience in the
Kingdom, we are looking forward in turn to making history with the luxury Italian automaker and are
confident we can create a successful future for the brand in Saudi Arabia. We are excited to welcome our
customers to see the Battista up close and personal at our Mega 3S Customer Experience Centre in
Riyadh and Jeddah imminently.”
Automobili Pininfarina now has two retail partners across the GCC, as it builds upon a highly successful
previous year for the brand. In summer 2021, the ultra-exclusive Battista Anniversario made its physical
world premiere during the famous Monterey Car Week. All five examples of the pinnacle model in the
Battista portfolio were sold during the event, underscoring a successful programme of events for the
company. Following this year’s event, the first cars crafted for clients in North America were delivered to
their new owners, marking another significant milestone.

Each pure-electric Battista hyper GT – the most powerful Italian car ever made – is crafted over more than
1,250 hours per piece in Cambiano, northern Italy. Producing 1,900 PS and 2,340 Nm of torque, no more
than 150 examples of the Battista will be commissioned and handcrafted for customers worldwide. With
a total of 128 million interior combinations alone, the new hyper GT promises new levels of bespoke
tailoring, and Nine Motors will assist clients as they personalise the Battista to suit their individual taste.
Battista clients are not only supported by Automobili Pininfarina’s growing global retailer network, but
also by the pure-electric hyper GT’s advanced connected infotainment systems, which includes OverThe-Air software updates anywhere in the world. In addition, Automobili Pininfarina’s very own ‘flying
doctor’ is on-hand worldwide to provide in-person technical support and knowledge – should it be
required – delivering the personal service and effortless luxury, clients expect.