At a time when it is important to restrict contact with others to minimal levels, Chinese car manufacturer Geely has taken contactless purchase and delivery to the next level by using drones to deliver car keys.
The coronavirus outbreak came into the news last December and on February 10, 2020 Geely Auto launched its very own proprietary online sales system that serves as a complete one-stop solution for ordering vehicles for consumers. The new system includes the modification of vehicle specifications, online financing and insurance and also makes it possible for customers to opt for getting a vehicle through home delivery as part of a contactless solution.
Geely Auto has further refined this contactless home delivery system which can be used to deliver new cars directly to the offices or homes of customers rather than having them come to the dealership to get their vehicle. In select locations, the new system will use drones to pass new car keys to consumers for delivery directly either to their front door or to their balcony, thus, furthering the distance between staff and consumer and creating a process that is truly contactless.
Over 10,000 consumers have ordered and paid for their vehicles on Geely’s online mall since the platform was launched in February. A further 110,000 users the platform to register their interest to buy a Geely vehicle in the short term. All confirmed orders and confirmed leads are forwarded to local dealers for processing and for carrying out the home delivery process.
In order to ensure customers enjoy a safe and healthy purchase experience, all Geely Auto vehicles are thoroughly disinfected by the dealership with the process including thorough ionization. Geely Auto has set aside a 370 million RMB fund that will focus on the development of cleaner, healthier vehicles providing clean cabin air and using materials that are antimicrobial in nature as part of Geely’s commitment to developing healthy cars,. The first mass produced vehicle equipped with anti-bacterial filters, the Geely ICON, was launched in late February 2020.
Victor Yang, Vice President of Geely Auto Sales Company commented: “Geely Auto’s constant change to market requirements and consumer concerns is the driving force behind Geely’s continued success in the Chinese market.”
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