Westlake – Tires & Parts News https://tiresandparts.net Your News Source for Everything Automotive Fri, 26 Feb 2021 15:49:58 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.11 ZC Rubber Launches New Flagship Series Passenger Car Tires https://tiresandparts.net/news/zc-rubber-launches-new-flagship-series-passenger-car-tires/ https://tiresandparts.net/news/zc-rubber-launches-new-flagship-series-passenger-car-tires/#respond Sat, 02 Jan 2021 07:54:58 +0000 https://tiresandparts.net/?p=33503 ZC Rubber, the world’s 10th largest tire manufacturer, announced the launch of its new Flagship Series Passenger Car Tires at “Innovate into the Great Future”, the official launch event in Hangzhou on December 29th. ZC Rubber unveiled the Flagship Series product line for its tire brands Chaoyang (Arisun), Westlake, Goodride, Trazano, and its built-in innovative […]

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ZC Rubber, the world’s 10th largest tire manufacturer, announced the launch of its new Flagship Series Passenger Car Tires at “Innovate into the Great Future”, the official launch event in Hangzhou on December 29th.
ZC Rubber unveiled the Flagship Series product line for its tire brands Chaoyang (Arisun), Westlake, Goodride, Trazano, and its built-in innovative technology, underscoring its commitment to meet the growing and diverse needs of consumers.
The Flagship Series passenger car tires offer consumers seeking quality, value, and style a wide range of quality products. This brand new lineup represents both a symbolic and tangible proof point for ZC Rubber’s vision to grow in the high-end passenger car tire market.
“We have invested considerable research and development on Flagship Series products, which are the consolidation of our scientific research achievements in recent years. After rounds of testing and modification, we are confident that the Flagship Series will become comparable to the world’s top tire brands.” Said Mr. Shen Jinrong, Chairman of Zhongce Rubber Group.
Flagship Series has achieved great breakthroughs in safety, controllability, and comfort by improving fuel economy, silence, and grip performance while incorporating Chinese aesthetics in the carcass design. Each brand of this series product has different features to meet a variety of consumer needs.
“Flagship Series is designed to meet the ever-evolving and more diversified consumer needs. We can proudly say that we have redefined premium tires made in China. We also believe that this series will become a smart choice with quality, value, and style for consumers.” Said Mr. Ge Guorong, Vice President of Zhongce Rubber Group.
Following the Chinese domestic market launch, ZC Rubber will launch the Flagship Series passenger car tire lineup globally in the coming year.

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ZC Rubber Unveils Massive Billboards in 4 Countries for Westlake and Arisun Tire Brands https://tiresandparts.net/news/zc-rubber-unveils-massive-billboards-in-4-countries-for-westlake-and-arisun-tire-brands/ https://tiresandparts.net/news/zc-rubber-unveils-massive-billboards-in-4-countries-for-westlake-and-arisun-tire-brands/#respond Sun, 20 Dec 2020 07:38:12 +0000 https://tiresandparts.net/?p=33401 ZC Rubber, the world’s 10th largest tire manufacturer, unveils massive billboards in 4 world-famous locations covering the United States, Australia, Thailand, and Germany. The tire maker will showcase its Arisun and Westlake Tire brands through the sprawling 25-story, 15,000-square-foot building side LED display wrapping around the American Eagle store as the second launch at the […]

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ZC Rubber, the world’s 10th largest tire manufacturer, unveils massive billboards in 4 world-famous locations covering the United States, Australia, Thailand, and Germany.

The tire maker will showcase its Arisun and Westlake Tire brands through the sprawling 25-story, 15,000-square-foot building side LED display wrapping around the American Eagle store as the second launch at the heart of Times Square in New York. The company will also roll out a simultaneous billboard launch located at the Melbourne Galleria in Melbourne, the Palladium Square in Bangkok, and the Potsdamer Platz in Berlin to gain a stronger global presence.

“We see it as a perfect opportunity to increase our global brand image and market value. This campaign will generate millions of brand impressions worldwide and associates Westlake, Arisun, Goodride with some of the most well-known, established tire brands in the world.” ZC Rubber said.

ZC Rubber achieved upward development and maintained steady growth in 2020, a year full of turmoil, though. “As the safety and value continue to be the core of our success, we are committed to increasing R&D investment and customer support to meet higher market demand. We cherish our relationship with our partners and dealers and hope to help them expand their market share through more diversified strategies for the coming year.”

ZC Rubber ranks among the Top 10 global tire companies in 2020 for the ninth straight year with 2019 tire sales of 3,585 million USD. In 2020, it sees “a sales growth trend continues” despite the impact of the pandemic.

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Zenises Z Tyre and Westlake Star in ‘Grand Tour’ Finale https://tiresandparts.net/news/tires/zenises-z-tyre-westlake-star-grand-tour-finale/ https://tiresandparts.net/news/tires/zenises-z-tyre-westlake-star-grand-tour-finale/#respond Thu, 09 Feb 2017 12:02:19 +0000 https://tiresandparts.net/?p=19729 Jeremy Clarkson may have made an unceremonious exit from “Top Gear”, but his “Grand Tour” on Amazon Prime is billed as the number one car show and smashed the streaming site’s record. Zenises, Z Tyre and Westlake helped play a part in making the show’s final episode a show stopper. The final episode of the […]

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Jeremy Clarkson may have made an unceremonious exit from “Top Gear”, but his “Grand Tour” on Amazon Prime is billed as the number one car show and smashed the streaming site’s record. Zenises, Z Tyre and Westlake helped play a part in making the show’s final episode a show stopper.

The final episode of the show was filmed against the backdrop of the Burj Khalifa tower in Dubai. In this episode, Clarkson introduced the Guinness record-breaking diamond and gold encrusted Z Tyre to the studio audience. This unique set of tires was designed and customized in the UAE.

The show, and series, concluded with a clip by Richard Hammond in which he went in for drifting alongside the lead driver of Acorn Zenises Motorsport, Steve ‘ Baggsy’ Biagioni.  Baggsy and Hammond went to the Ladoux Test Centre in France where they received tips from professional drifters on the best driving techniques for the sport.

Hammond has already tried power-sliding in some of the most impressive cars in the world. Nevertheless, there was still more Baggsy could teach him about using these techniques in competitive drifting. They used specially adapted Zenises motorsport car, which as usual was fitted with Westlake RS Sport tyres.

After finishing their crash course, their next stop was the famous Rockingham Motor Speedway in UK where they tested their newly acquired drifting skills to the test in a judged drift competition against 13-year-old Conor Shanahan from Ireland and Bartosz Ostałowski form Poland who is famous for drifting using only his legs (after losing his arms in a motorcycle accident). Much to Hammond’s surprise, the competition was quite tough.

Baggsy commented that it was a dream come true to feature on ‘The Grand Tour’. He felt that his appearance on the show served to push the sport of drifting into the mainstream and boost its profile.  He went on to thank all those involved, especially to Zenises and Westlake.

The final episode of ‘Grand Tour’ Series One is now live and streaming on Amazon Prime.

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