Trelleborg Wheel Systems – Tires & Parts News https://tiresandparts.net Your News Source for Everything Automotive Fri, 18 Sep 2020 07:03:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.10 Trelleborg Receives National Agricultural Tyre Visãoagro Award in Brazil https://tiresandparts.net/news/tires/trelleborg-receives-national-agricultural-tyre-visaoagro-award-brazil/ https://tiresandparts.net/news/tires/trelleborg-receives-national-agricultural-tyre-visaoagro-award-brazil/#respond Wed, 07 Dec 2016 11:05:01 +0000 https://tiresandparts.net/?p=19114 At the VisãoAgro Awards in Brazil, Trelleborg Wheel Systems received two awards. The company received the award for ‘Best Agricultural Tire’ in the south-eastern region of Brazil for the third consecutive year. Its contribution to the sugarcane industry in Brazil through the development of innovative agricultural tires was also recognized for the first time at […]

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At the VisãoAgro Awards in Brazil, Trelleborg Wheel Systems received two awards. The company received the award for ‘Best Agricultural Tire’ in the south-eastern region of Brazil for the third consecutive year. Its contribution to the sugarcane industry in Brazil through the development of innovative agricultural tires was also recognized for the first time at the national level at the VisãoAgro Awards.

The VisãoAgro Awards was established for the purpose of honoring those mills, distilleries and product manufacturers who have made a significant contribution in the areas of processing and production in the sugar cane industry. Companies are selected after careful research that is conducted by AR Enterprises, GEGIS and the Journal of Vision Agribusiness.

Speaking about the awards, José Oliveira, Managing Director at Trelleborg Wheel Systems in Brasil, commented that it was a great honor for Trelleborg to be recognised so enthusiastically for three consecutive years by VisãoAgro for the company’s efforts in the south-eastern region of Brazil, and it was also phenomenal for Trelleborg to be recognized at the national level for the first time. He added that the award was a testament to the years of experience and research the company has invested in sugar cane fields to ensure that its products cater to the needs of those working in the sugar cane industry.

The 2016 VisãoAgro Awards ceremony was attended by over 300 representatives of some of the largest companies and plants in the sugarcane industry, and was held in Ribeirão Preto, São Paulo on 29th November.

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Trelleborg to Launch New VR App https://tiresandparts.net/news/tires/trelleborg-to-launch-new-vr-app/ https://tiresandparts.net/news/tires/trelleborg-to-launch-new-vr-app/#respond Wed, 26 Oct 2016 13:04:30 +0000 http://tiresandparts.net/?p=18191 Trelleborg has revealed plans to debut a new virtual reality (VR) app that will feature its agricultural tires at the forthcoming agricultural trade show, EIMA. The 2016 edition of EIMA will be held in Bologna, Italy from November 9 to 13. Visitors to the show can try out the new app for use on iOS and […]

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Trelleborg has revealed plans to debut a new virtual reality (VR) app that will feature its agricultural tires at the forthcoming agricultural trade show, EIMA. The 2016 edition of EIMA will be held in Bologna, Italy from November 9 to 13. Visitors to the show can try out the new app for use on iOS and Android smartphones while using innovative virtual reality headsets.

The new app is named “V-Reality” and will featuring 360-degree videos that were developed in collaboration with Trelleborg’s tractor manufacturer partners Massey Ferguson and CLAAS. Farming professionals can use the app to get a unique visual experience that will allow them to see Trelleborg’s best-in-class agricultural tire solutions in action in a manner they have never experienced before. New videos that will be developed in collaboration with other manufacturer partners and will highlight Trelleborg’s wide range of products will be added to the app on a frequent basis for users to experience.

Speaking about the app, Roberto Angelucci, Digital Marketing Manager at Trelleborg Wheel Systems, said that the company is committed to providing farming professionals with the latest tools, solutions and services so that they can conduct farming operations in a more efficient and productive manner. This innovative approach extends to the manner in which the company communicates also, as VR will give Trelleborg unlimited potential to reach out to farmers across the world.

He felt that the new V-Reality app will provide Trelleborg with an exciting platform to showcase the potential of its agricultural tire solutions, in an immersive and dynamic manner as such devices become more accessible in the short term. Some of the videos on the VR app include engaging content like videos of tests from Trelleborg’s European Roadshow and videos showcasing Trelleborg’s offering of high performance solutions for new generations of tractors like Trelleborg’s  TM1060 tire. The app features a variety of thoroughly engaging and boundary-pushing content.”

Users can watch the smartphone VR content via Google Cardboard or other compatible headsets in 3D or in 2D with just their handheld device. The app will be available to download on both Google Play and the App Store.

 

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