Infiniti Middle East – Tires & Parts News https://tiresandparts.net Your News Source for Everything Automotive Mon, 10 May 2021 12:05:42 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.12 KEEP COOL ON THE ROADS: INFINITI MIDDLE EAST SHOWS CAR OWNERS HOW TO LOOK AFTER THEIR CARS THIS SUMMER https://tiresandparts.net/news/keep-cool-on-the-roads-infiniti-middle-east-shows-car-owners-how-to-look-after-their-cars-this-summer/ https://tiresandparts.net/news/keep-cool-on-the-roads-infiniti-middle-east-shows-car-owners-how-to-look-after-their-cars-this-summer/#respond Wed, 28 Apr 2021 11:31:58 +0000 https://tiresandparts.net/?p=35129 As temperatures begin to rise in the region, cars require even more attention and care as the summer heat amplifies the toll that daily driving can have. From air conditioning maintenance, to tire pressure and car battery health, experts at INFINITI service centres share their top five care tips to keep your car running smoothly […]

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As temperatures begin to rise in the region, cars require even more attention and care as the summer heat amplifies the toll that daily driving can have. From air conditioning maintenance, to tire pressure and car battery health, experts at INFINITI service centres share their top five care tips to keep your car running smoothly and safely this summer.

  1. Inspect and prepare your air conditioning (AC) unit

As your car’s AC system will be used extensively over the summer months, it is essential to ensure that your system is working at the optimum level. AC filters need to be checked regularly, and quick action needs to be taken if these filters are dirty.

  1. Monitor your tire pressure

It is imperative to ensure that tires are properly inflated to withstand the soaring temperatures. Under-inflated tires can cause them to overheat, making them weaker, more prone to damage and to blowouts. Tire pressure should be checked at least once a month during the summer, and for the most accurate reading, pressure should be checked when tires are cold.

  1. Test your battery

The summer sun can cause your car battery to heat up, which may lead to internal breakdown and eventual battery failure. If your battery is more than three years old, it is a good idea to have it tested to determine how much longer the battery will last. As your car and battery work harder during the summer, owing to extensive use of AC and increase of evaporation of fluids, you should keep a closer eye on your battery during the summer.

  1. Regularly inspect oils and fluids

Check your vehicle’s oil, brake, power-steering and windshield-washer fluids regularly, as these fluids are more volatile and evaporate quicker when mercury is at its highest. Basic maintenance services, such as oil changes, should essentially start before the summer.

  1. Keep your engine cool and hydrated

Keeping cool during the warmer months in the UAE is extremely important, not only for the passengers in the car, but also for the car itself. Levels of coolant fluid in your car need to be checked, and any leaks need to be inspected.

INFINITI is renowned for its After-Sales service with the aim of providing its owners with the Total Ownership Experience (TOE) which is exclusive, energizing and rewarding.

INFINITI owners can now have their vehicles collected for a scheduled maintenance and returned once completed for a nominal fee.

INFINITI owners can also book an INFINITI Courtesy Vehicle at select service centres through prior booking, enabling them to stay on the move throughout the period their vehicle is being serviced.

As part of the vehicle’s scheduled service, a complimentary digital vehicle health check can be performed with a full inspection report sent directly via email or SMS.

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INFINITI Middle East Announces Nadim Ghrayeb as GM Marketing, Customer Experience & PR https://tiresandparts.net/news/infiniti-middle-east-announces-nadim-ghrayeb-as-gm-marketing-customer-experience-pr/ https://tiresandparts.net/news/infiniti-middle-east-announces-nadim-ghrayeb-as-gm-marketing-customer-experience-pr/#respond Mon, 15 Mar 2021 07:31:03 +0000 https://tiresandparts.net/?p=34441 INFINITI Middle East has appointed Nadim Ghrayeb as the new General Manager Marketing, Customer Experience, and PR of INFINITI Motor Company’s International Markets group effective March, 2021 and reporting to Nasif Siddiqi, Managing Director of INFINITI International Markets. “Nadim has a passion for marketing within the automotive industry and we are pleased to have him […]

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INFINITI Middle East has appointed Nadim Ghrayeb as the new General Manager Marketing, Customer Experience, and PR of INFINITI Motor Company’s International Markets group effective March, 2021 and reporting to Nasif Siddiqi, Managing Director of INFINITI International Markets.

“Nadim has a passion for marketing within the automotive industry and we are pleased to have him on board. We look forward to Nadim’s leadership in promoting the INFINITI brand during an exciting year ahead,” said Siddiqi.

In his new position, Ghrayeb will spearhead the communications operations for the INFINITI brand, managing major projects including marketing and media planning, product launches and brand strategy roll-out.

Prior to joining INFINITI Middle East, Ghrayeb was the Head of Marketing at General Motors, overseeing the Cadillac brand for nine years before joining Interesting Times LLC where he played a key role in developing digital transformation solutions during the pandemic.

He started his career working in Interone Resonance Middle East where he was responsible for BMW Group’s Middle East and India markets. He later joined JWT MENA where he was responsible for all brand advertising developments for clients including Audi Middle East & Nike among others.

Based in Dubai, INFINITI’s International Markets office encompasses the brands business in three diverse markets across the Middle East, parts of Asia and Eastern Europe.

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Infiniti middle east continues to support new parents in the uae by donating infant car seats at danat al emarat hospital, abu dhabi https://tiresandparts.net/news/infiniti-middle-east-continues-to-support-new-parents-in-the-uae-by-donating-infant-car-seats-at-danat-al-emarat-hospital-abu-dhabi/ https://tiresandparts.net/news/infiniti-middle-east-continues-to-support-new-parents-in-the-uae-by-donating-infant-car-seats-at-danat-al-emarat-hospital-abu-dhabi/#respond Wed, 16 Sep 2020 10:41:47 +0000 https://tiresandparts.net/?p=32023 INFINITI Middle East continued its ongoing commitment to supporting road safety through its ‘Eyes On You’ initiative by donating infant car seats to parents of new-borns in Danat Al Emarat Hospital for Women & Children in Abu Dhabi with the support of its Abu Dhabi distributor Al Masaood Automobiles. Using a portion of proceeds from […]

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INFINITI Middle East continued its ongoing commitment to supporting road safety through its ‘Eyes On You’ initiative by donating infant car seats to parents of new-borns in Danat Al Emarat Hospital for Women & Children in Abu Dhabi with the support of its Abu Dhabi distributor Al Masaood Automobiles.

Using a portion of proceeds from its successful Ramadan car auction, which saw the sale of multiple QX80 SUV’s entirely online, the infant car seats have been distributed to new parent’s across select hospitals in the UAE.

“We are proud at INFINITI are able to continue the distribution of children’s car seats to new parents at Danat Al Emarat Hospital in Abu Dhabi,” said Karsten Jankowski, General Manager Marketing, PR & Customer Experience, INFINITI International markets. “We will continue to promote road safety as a priority to ensure children are safe on the road.”

Developed as part of INFINITI’s long-running ‘Eyes On You’ road safety initiative, the brand aims to educate parents and empower children to be safe on the road. Promoting the use of infant car seats is a key part of the cause to ensure children are seated safely in vehicles, after a regional survey from the brand revealed that 1 in 3 parents were unclear of the legal age requirement for car seat usage.

“INFINITI Middle East’s ‘Eyes On You’ is a highly significant initiative and as Al Masaoood Automobiles has been INFINITI’s partner in Abu Dhabi for over 15 years, we are happy to be a part of this noble CSR programme,” said Wassim El Derbi, Head of Marketing, Al Masaood Automobiles. “Ensuring the safety of our customers and their families in Abu Dhabi remains one of the key priorities for our company, thus we reaffirm our commitment and full support of the success of Eyes On You.”

Eman Al Shorafa, Chief Operating Officer at Danat Al Emarat Hospital stressed on the importance of such initiatives throughout the Emirate of Abu Dhabi and the UAE saying, “Partnering with INFINITI Middle East and Al Masaood Automobiles comes in line with our continuous efforts in promoting awareness amongst our patients and the population of UAE on child safety. This also comes in line with our objectives in caring for our new-borns and helping them remain safe on the roads.” Al Shorafa added, “As a specialized women’s and children’s hospital, we have an immense responsibility towards parents and children, both as our patients and as part of the community.”

‘Eyes On You’ is closely aligned with the Dubai traffic safety strategy to reduce road fatalities by 1.5 for 100,000 population by 2021.

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Infiniti Premieres Unique Display at Dubai Fountain https://tiresandparts.net/news/automotive/infiniti-premieres-unique-display-dubai-fountain/ https://tiresandparts.net/news/automotive/infiniti-premieres-unique-display-dubai-fountain/#respond Tue, 20 Dec 2016 12:20:16 +0000 https://tiresandparts.net/?p=19223 INFINITI Middle East dazzled viewers of the renowned The Dubai Fountain with a specially choreographed sequence of the fountain which used a unique combination of light, sound and water projection to bring to life the brain data of consumers when they drive a Q50 Red Sport 400. The exciting display was held twice daily from […]

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INFINITI Middle East dazzled viewers of the renowned The Dubai Fountain with a specially choreographed sequence of the fountain which used a unique combination of light, sound and water projection to bring to life the brain data of consumers when they drive a Q50 Red Sport 400.

The exciting display was held twice daily from the 14th – 17th of December, at 8pm and 10pm.

Speaking about the project, Juergen Schmitz, Managing Director, INFINITI Middle East said that it was great to see the project come to life in such a spectacular manner. He added that the results obtained through the study were largely successful and this was reflected in the performance at The Dubai Fountain as it epitomized the excitement of driving the Q50 Red Sport 400.”

INFINITI Middle East will disclose specific details of the study in the coming weeks but the visual display exhibited at The Dubai Fountain is a clear directional indicator of what they are likely to be.

Francesca Ciaudano, Deputy General Manager, Marketing & PR said that the analysis of the regional data revealed that when drivers of the Q50 Red Sport 400 are behind wheel, they reach an optimal level of. The quantifiable data was in a form that could be easily brought to life through a unique and engaging display of the Dubai Fountain.

The special performance of the Dubai Fountain was launched under the banner of ‘UnleashYourPotential’, Infiniti’s tagline. INFINITI Middle East worked with Emotiv Inc. to highlight the effect that driving a powerful sports sedan can have on brain activity as it enhances focus, engagement, excitement and enjoyment of the driving experience.

Working in close collaboration with Emaar, INFINITI Middle East choreographed a special performance of The Dubai Fountain, in the heart of Downtown Dubai, for a period of four days. This song was synced with the song that was created by the brain data.

 

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Juergen Schmitz, Managing Director, Infiniti Middle East https://tiresandparts.net/news/interviews/juergen-schmitz-managing-director-infiniti-middle-east/ https://tiresandparts.net/news/interviews/juergen-schmitz-managing-director-infiniti-middle-east/#respond Sun, 06 Nov 2016 07:44:48 +0000 http://tiresandparts.net/?p=18381 1. Can you tell us a little bit about yourself and your background in the automotive industry? Originally from Germany, I joined Infiniti in the Middle East in 2011 as General Manager. Prior to that, I was the Regional Director of Infiniti Central Europe responsible for the Sales and Marketing functions and development of the […]

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1. Can you tell us a little bit about yourself and your background in the automotive industry?

Originally from Germany, I joined Infiniti in the Middle East in 2011 as General Manager. Prior to that, I was the Regional Director of Infiniti Central Europe responsible for the Sales and Marketing functions and development of the dealer network in 10 European markets.

I’ve been working in the automotive industry for more than 20 years now on both manufacturer and importer side.

I hold a degree in Business Economics from the University of Applied Sciences (Mainz).

2. How important is the Middle East market for Infiniti? What is this region’s contribution to your total sales at the global level?

The Middle East is considered a key market for Infiniti and the wider automotive and luxury industries. The UAE in particular remains as one of the strongest market in the region for the majority of car manufacturers.

On a global level, Infiniti has delivered over 110,200 vehicles at an increase of 7% for the first half of 2016 – record breaking performance.

Across the highly competitive EMEA region (Europe, Middle East, Africa) 16,251 Infiniti cars were sold in the first half of 2016 – up 45% compared to the results from the same period of 2015.

The strongest model in Europe was again the premium active compact Infiniti Q30, which found 6,438 customers for the first half of 2016.

Infiniti Middle East registered sales of 4,213 in the first half of the year which is the highest ever for our brand in the last 8 years.

3. What makes this market different from other key markets? Are there any factors that make it easier or tougher to do business in the Middle East?

One of the key differentiating factors in the Middle East is the regions penchant for luxury goods. Customers in the region are keen to have the latest and best of what is available in the market. At Infiniti, we always keep an eye on new trends in customer demand and try and best deliver on this through our diverse products and services.

4. There are many luxury brands jostling for space in the UAE market. How does Infiniti seek to differentiate itself from other brands?

We believe that healthy competition in the market has a positive reflection on our business. It tests our creativity and reminds us of our number one priority – which is ensuring that our customers have a premium Infiniti experience. It is vital to ensure that the customer is always getting the best out of their purchase experience. We do this through 3 key ways – the first of which is product.

As a premium car manufacturer, we endeavour to offer our customers a wide choice of new and advanced product to aid them in their purchase decision – this year we have already launched the Infiniti QX60, QX50 and the Q30.

Complementing the product is our staff – two years ago we launched Infiniti Middle East Training Academy which aims to certify Infiniti’s frontline sales staff to ensure that the customer is experiencing the in line with Infiniti’s global standards. We believe that the Infiniti Academy is playing a crucial role in our customers getting the best from Infiniti right from when they set foot into the showroom.

Last and certainly not the least is network, earlier this year we launched the first ever IREDI boutique concept in Doha, Qatar – and we will continue to expand our footprint in the region with more additions I the UAE and the rest of the GCC.

5. From a customer’s point of view, what can they expect when they buy an Infiniti vehicle?

As a premium car brand, we offer customers the chance to stand out from the crowd, from both a product as well as service standpoint.

On the product front, Infiniti’s offering features a dynamic and standout design blending the latest in technology and performance into a neat package. Our vehicles really offer our customers an alternative to luxury – i.e. a unique premium experience that is different from the other premium brands out there.

Often referred to as Infiniti’s ‘Total Ownership Experience’, our customers are usually offered with a comprehensive optional value add package that gives them the peace of mind to enjoy their vehicle. The specific packages often vary from market to market.

6. You have longstanding expertise in the automotive industry. In what ways has it changed over the years? Is technology advancing at a more rapid pace in recent years?

I think a big change in the technology is the focus on autonomous driving. When people think about the autonomous concept they usually look to the final stage as opposed to the various phases that are required to get there.

Currently Infiniti is very much a part of these ‘stages’ already existing in our vehicles coming relatively close to this futuristic fully autonomous world of driving.

In some of our vehicles, like the Q50, we have a lane departure warning and prevention feature. This means if you happen to veer outside the lane markers, on the road you Infiniti will automatically bring you back into your lane.

Then there is the predictive forward collision warning system with braking. If you come too close to a car ahead of you the Q50 slows you down and then accelerates again once the obstacle is removed without the driver having to do anything. You can choose to enable or disable these features.

At infiniti we are not at all focused toward removing the driver from the experience, but rather providing them with a suite of ‘assistant’ technology that can help them.

7. At the global level, Infiniti has been closely associated with the world of motorsports. What about at the regional level?

On a global level, Infiniti is proud to be the technical partner to the Renault Sport Formula One Team. Leveraging our expertise in hybrids, Infiniti is contributing engineering resources to the Renault Sport R.E.16 Power Unit’s Energy Recovery System (ERS), which incorporates two motor generator units and a battery.

This partnership extends to the Bahrain and Abu Dhabi Grand Prix in the region.

8. In car connectivity appears to be the name of the game in the automotive industry. How has this been reflected in Infiniti’s vehicles?

Infiniti always strives to offer unmatched levels of connectivity. For example, the all-new Infiniti Q30 has a range of technologies that give drivers ideal balance between ride and handling performance. It’s been tuned to deliver a consistent and connected feeling – linear, precise responses to driver inputs at every touchpoint give drivers a greater feeling of being ‘in-command’ at the wheel. Part of that is LCD VGA 7 Touch screen infotainment system, the voice recognition system and the Bluetooth® audio streaming with phone book functionality.

As mentioned before, the Infiniti QX50 and QX60 also offered technological advancements. The Forward Emergency Braking (FEB) with Pedestrian Detection in the Infiniti QX60 detects potential forward obstacles and assists drivers in avoiding collisions with vehicles and pedestrians, as well as reducing damage caused by collisions.

The Advanced Around View® Monitor (AVM) which includes front and rear sonar in the Infiniti QX50 for example assists drivers to park more easily allowing them to better understand the vehicle’s surroundings through a virtual bird’s-eye view from above the vehicle. It also helps the driver to manoeuvre into parking spots with more ease by viewing the vehicle’s position relative to the lines around parking spaces and adjacent objects.

9. What is the outlook for those young people who are interested in taking up automotive engineering as a course of study in the region? Can you tell us more about the response to the Infiniti Engineering Academy program?

The IEA is a very unique program, in that Engineering students from all disciplines will have the chance to earn the career opportunity of a lifetime in Formula One™ and automotive engineering, with a factory F1® team and Infiniti.

We are now in the final stages and are excited to select the finalists after a three-month global search for the best up-and-coming engineering talent. On the 25th September, we will hold the regional final, which is considered a high pressure assessment judged by senior engineers from both INFINITI and the Renault Sport Formula One Team™ who evaluate finalists on both their technical knowledge and practical skills.

We are confident that the 10 best finalists will be there to showcase their skills on the day, and more importantly that through the challenges and evaluations, the best and most capable candidate will win this incredible opportunity.

10. What are your main criteria when it comes to selecting partners for marketing initiatives? Is it solely to strengthen Infiniti’s image as a luxury brand? For example, Infiniti recently was the sole automotive partner for the Arab Luxury World conference and also sponsored the Asateer tent at Atlantis.

Our partnership process and the brands we collaborate with are carefully selected and we only partner with like-minded brands who share our values and speak the same language as our audience. The Arab Luxury World forum for example was an excellent way to represent our brand as well as share experiences with other luxury brands in the region.

11. What are your expectations for the new Q30 in the region?

Q30 is a category-defying model certain to appeal to buyers across several premium segments. It is designed for premium customers seeking urban individuality. Combining unique height and dimensions with coupe-like proportions, the Q30 conveys a ‘ready to go anywhere’ attitude while maintaining an ‘at home in the city’ versatility – perfect for those wanting to create their own unique experiences. Q30 strikes an ideal balance between ride and handling performance, having been tuned to deliver a consistent and connected feeling – linear, precise responses to driver inputs at every touchpoint give drivers a greater feeling of being ‘in-command’ at the wheel.

Q30 buyers will be those that don’t necessarily like to be defined or restricted by their choice of vehicle type or brand. We are targeting individualistic customers who are looking for a car that is at home in the city as it is on the open road. Q30’s beautiful, expressive interior is open to individual expression and personalisation, to provide a ‘made for me’ approach at the core of new luxury.

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