genesis – Tires & Parts News https://tiresandparts.net Your News Source for Everything Automotive Thu, 25 Feb 2021 15:25:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.11 GENESIS MOTORS MARKS EXPANSION PLANS WITH OPENING OF REGION’S FIRST STANDALONE STATE-OF-THE-ART SHOWROOM https://tiresandparts.net/news/genesis-motors-marks-expansion-plans-with-opening-of-regions-first-standalone-state-of-the-art-showroom/ https://tiresandparts.net/news/genesis-motors-marks-expansion-plans-with-opening-of-regions-first-standalone-state-of-the-art-showroom/#respond Sun, 07 Feb 2021 09:57:22 +0000 https://tiresandparts.net/?p=33920 Genesis Middle East & Africa HQs has today announced the opening of the region’s first dedicated Genesis showroom, operated by First Motors, the official distributor of Genesis in Bahrain. Scheduled to open this month (February 2021) in Manama, Bahrain, the first-of-its-kind showroom will display the entire Genesis range, offering valued customers an even more personalized […]

The post GENESIS MOTORS MARKS EXPANSION PLANS WITH OPENING OF REGION’S FIRST STANDALONE STATE-OF-THE-ART SHOWROOM appeared first on Tires & Parts News.

]]>
Genesis Middle East & Africa HQs has today announced the opening of the region’s first dedicated Genesis showroom, operated by First Motors, the official distributor of Genesis in Bahrain.

Scheduled to open this month (February 2021) in Manama, Bahrain, the first-of-its-kind showroom will display the entire Genesis range, offering valued customers an even more personalized and first-hand experience when it comes to purchasing their preferred Genesis model.

Closely following the design of the Genesis Gangnam showroom in South Korea, the new facility is designed to provide a complete experience in all facets of the brand and product. All Genesis products including the flagship G90, G70 and recently launched All-new G80 and The GV80 will be on display, along with all available exterior colours, wood and interior leather material for visualization and comparison.

The Manama, Bahrain showroom will also focus on senses and emotion to create an enjoyable space to provide the ultimate customer experience, incorporating the brand’s scent and sound.

The opening of the showroom is part of Genesis’ expansion plans in the region, with a further five standalone showrooms scheduled to open by the end of 2021. The move represents an important milestone for the brand and its commitment to the region. Through the introduction of dedicated showrooms, the brand can continue to provide unrivalled attention to detail, along with exceptional service – whilst growing its brand presence throughout the market.

The dedicated Genesis showroom in Bahrain will host an unparalleled collection of Genesis models which will be able to showcase up to six cars. The 900m² venue, built in partnership with First Motors, will include a number of designated areas including an arrival area to meet and greet customers and an immaculate display area where customers will be able to experience the cars close-up, to take in the finer details of the Genesis range.

Plus, a configuration space whereby customers can sample interior materials including colours, fabrics and leathers as well as exterior finishes. A test drive area for customers to experience dynamic driving performance, a customer lounge, private consultation area and finally a delivery zone – all of which reflecting the elegance of the Genesis brand and providing a seamless experience for customers.

Speaking of the opening, Bang Sun Jeong, Vice President, Head of Genesis Middle East and Africa Operation, said, “We are delighted to be opening the region’s first stand-alone Genesis showroom, which will provide our discerning clientele with the opportunity to shop the Genesis range first-hand, within a dedicated venue and with experienced Genesis staff to provide an unparalleled purchasing experience.

The new showroom is a statement of our continued commitment to this market and an indication of the Middle East and Africa strategic importance to the company as we look to continue to exceed expectations in the region. This impressive new facility has set a benchmark for the opening of our showrooms across the region – marking the first of five more Genesis showrooms planned to open in the GCC by the end of 2021.”

The post GENESIS MOTORS MARKS EXPANSION PLANS WITH OPENING OF REGION’S FIRST STANDALONE STATE-OF-THE-ART SHOWROOM appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/genesis-motors-marks-expansion-plans-with-opening-of-regions-first-standalone-state-of-the-art-showroom/feed/ 0
Genesis Luxury Flagship SUV, The Gv80, Prepares For Its Middle East & Africa Debut https://tiresandparts.net/news/genesis-luxury-flagship-suv-the-gv80-prepares-for-its-middle-east-africa-debut/ https://tiresandparts.net/news/genesis-luxury-flagship-suv-the-gv80-prepares-for-its-middle-east-africa-debut/#respond Thu, 19 Nov 2020 09:09:41 +0000 https://tiresandparts.net/?p=33008 Genesis Middle East & Africa HQs today announced that its first sport-utility vehicle, The GV80 will soon be available for customers in the region from the 26th November 2020. As the very first SUV model from the brand, Genesis applied its design philosophy ‘Athletic Elegance’ to SUV architecture. The “V” in The GV80 marque represents […]

The post Genesis Luxury Flagship SUV, The Gv80, Prepares For Its Middle East & Africa Debut appeared first on Tires & Parts News.

]]>
Genesis Middle East & Africa HQs today announced that its first sport-utility vehicle, The GV80 will soon be available for customers in the region from the 26th November 2020.

As the very first SUV model from the brand, Genesis applied its design philosophy ‘Athletic Elegance’ to SUV architecture.

The “V” in The GV80 marque represents versatility that only a Genesis SUV can offer. The production GV80 realizes the vision of the Genesis GV80 Concept SUV first shown at the 2017 New York International Auto Show.

The GV80 SUV joins the lineup alongside the G70, The All-new G80, and G90 sedans with more than a common thread of design identity. The interior and exterior styling is the result of a collaboration between Genesis Design studios located in South Korea, the United States and Germany.

Signature Genesis design elements are immediately visible on The GV80, from every vantage point. The Crest Grille is consistent with the Genesis brand, while the Parabolic Line runs smoothly along the side with precise execution, accentuated by power lines above each wheel emphasizing stance and presence.

The interior of The GV80 focuses on “the beauty of white space”, characteristic of the elegant South Korean architectural philosophy. The concept of “luxury in space” defines the open feeling of the cabin of GV80.

Customers can expect a high level of convenience with a suite of new technology, including optimum infotainment systems, connected-car technology and an innovative air-conditioning system.

Like each member of the Genesis lineup, The GV80 provides an unmatched level of standard active and passive safety systems, as part of a brand-level engineering commitment to passenger security and comfort, with systems in The GV80 including Smart Cruise, Driver Attention Alert, Forward Collision Prevention Assist and more.

Speaking of the launch, Bang Sun Jeong, Vice President, Head of Genesis Middle East and Africa Operation, said, “The launch of The GV80 is a monumental moment for the brand. As we launch our first luxury flagship SUV, it marks a turning point for Genesis in the region and worldwide. 

We are delighted to be launching The First SUV, GV80 to our customers in the Middle East and Africa region. Authentic to the Genesis identity, customers can expect a new level of excellence with the entry of The GV80 into the luxury SUV market”.

The post Genesis Luxury Flagship SUV, The Gv80, Prepares For Its Middle East & Africa Debut appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/genesis-luxury-flagship-suv-the-gv80-prepares-for-its-middle-east-africa-debut/feed/ 0
Genesis Prepares To Launch Its All-New Genesis G80 Luxury Sedan In The Middle East & Africa Region https://tiresandparts.net/news/genesis-prepares-to-launch-its-all-new-genesis-g80-luxury-sedan-in-the-middle-east-africa-region/ https://tiresandparts.net/news/genesis-prepares-to-launch-its-all-new-genesis-g80-luxury-sedan-in-the-middle-east-africa-region/#respond Wed, 04 Nov 2020 14:40:52 +0000 https://tiresandparts.net/?p=32764 Genesis Middle East & Africa HQs today revealed that the much-anticipated All-new Genesis G80 will be launching for customers in the region on the 12th November 2020. The third-generation model which leads Genesis in the luxury market as a mid-sized, executive luxury sedan will be available in the Middle East & Africa region in 2020 […]

The post Genesis Prepares To Launch Its All-New Genesis G80 Luxury Sedan In The Middle East & Africa Region appeared first on Tires & Parts News.

]]>
Genesis Middle East & Africa HQs today revealed that the much-anticipated All-new Genesis G80 will be launching for customers in the region on the 12th November 2020.

The third-generation model which leads Genesis in the luxury market as a mid-sized, executive luxury sedan will be available in the Middle East & Africa region in 2020 – available to purchase from the official Middle East & Africa Genesis distributors.

The new generation G80 presents the brand’s “Athletic Elegance” design language. First making its marketplace debut in Korea in March 2020, the 2021 G80 features signature design elements including the monumental Crest Grille and double-lined signature Quadlamps inspired from the Genesis logo.

Building upon the existing strengths from the previous generations, the 2021 G80’s platform represents a brand-exclusive, third-generation, rear-wheel drive platform with a design that lowers the body and the center of gravity to secure a wider cabin and improved driving stability.

Genesis has also improved the performance of the new generation G80 with new turbo-charged gasoline engines (2.5 turbo gasoline/ 3.5 turbo gasoline), electronically controlled suspension with road preview and AWD system.

In keeping with the brand’s safety platform, the model features blind-spot collision-avoidance assist as well as forward collision-avoidance assist, front center side airbag: 10 airbag system and reverse parking collision avoidance assist, to name a few of the systems.

Speaking of the launch, Bang Sun Jeong, Vice President, Head of Genesis Middle East and Africa Operation, said, “We’re delighted to be launching The All-new Genesis G80 to our customers in the Middle East and Africa region. Without a doubt, the 2021 G80 represents the fundamental attributes and identity of the Genesis brand.

We are thrilled to be launching this much anticipated, brand-new, premium vehicle to our discerning customers. With spectacular interiors and exteriors, plus state-of-the-art technology, we anticipate that The All-new Genesis G80 will become a favourite among car buyers throughout the region.”

The post Genesis Prepares To Launch Its All-New Genesis G80 Luxury Sedan In The Middle East & Africa Region appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/genesis-prepares-to-launch-its-all-new-genesis-g80-luxury-sedan-in-the-middle-east-africa-region/feed/ 0
Genesis named double finalist for 2020 idea awards https://tiresandparts.net/news/genesis-named-double-finalist-for-2020-idea-awards/ https://tiresandparts.net/news/genesis-named-double-finalist-for-2020-idea-awards/#respond Sun, 27 Sep 2020 12:22:30 +0000 https://tiresandparts.net/?p=32198 Genesis Studio Hanam (South Korea) and an interactive event held onsite, the G90 Special Exhibition, have been named finalists in the 2020 International Design Excellence Awards (IDEA®) by the Industrial Designers Society of America (IDSA). Genesis Studio Hanam was named a finalist in the Environments category while its G90 Special Exhibition seeks consideration in the Digital […]

The post Genesis named double finalist for 2020 idea awards appeared first on Tires & Parts News.

]]>
Genesis Studio Hanam (South Korea) and an interactive event held onsite, the G90 Special Exhibition, have been named finalists in the 2020 International Design Excellence Awards (IDEA®) by the Industrial Designers Society of America (IDSA).

Genesis Studio Hanam was named a finalist in the Environments category while its G90 Special Exhibition seeks consideration in the Digital Interaction class.

Genesis Hanam is an inclusive experiential showroom which opened in 2016 at the Starfield shopping district (South Korea). It offers a variety of encounters such as docent tours, test drive programs, concept car exhibitions as well as client communication programs.

In commemoration of the G90 debut, the Special Exhibition was held at Genesis Studio Hanam until Jan 2019, attracting 78,000 visitors in 41 days. The vehicle took center stage within the studio and operated an “Interactive Experience Zone” where the exhibition space changed color based on the guests’ clothing and accessories.

A Genesis official said “We are extremely proud to be considered by IDSA for our brand space and digital design efforts. For a young brand, a brand obsessed with design, each creative element becomes part of our legacy.” 

Previously, the Genesis G80 Sport was recognized as a finalist in the 2017 IDEA and the Genesis G70 was also recognized as a finalist in the 2018 IDEA. In addition, IDSA awarded the Genesis Essentia Concept with a Gold IDEA for Automotive and Transportation design in 2019. This is the brand’s first “best of the best” award win for Genesis Vehicle Design.

The post Genesis named double finalist for 2020 idea awards appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/genesis-named-double-finalist-for-2020-idea-awards/feed/ 0
GENESIS MIDDLE EAST & AFRICA HQs SECURE EARLY GV80 PRODUCTION FOR GCC CUSTOMERS https://tiresandparts.net/news/genesis-middle-east-africa-hqs-secure-early-gv80-production-for-gcc-customers/ https://tiresandparts.net/news/genesis-middle-east-africa-hqs-secure-early-gv80-production-for-gcc-customers/#respond Wed, 22 Jul 2020 10:29:34 +0000 https://tiresandparts.net/?p=31281 Genesis Middle East & Africa HQs has secured early production models of the much-anticipated Genesis GV80 – delivered successfully to loyal Genesis customers in the region. The special deliveries mark the first-ever GV80 models to enter the region – with its much-anticipated launch expected during Q4 2020. The Genesis GV80 is a first of its […]

The post GENESIS MIDDLE EAST & AFRICA HQs SECURE EARLY GV80 PRODUCTION FOR GCC CUSTOMERS appeared first on Tires & Parts News.

]]>
Genesis Middle East & Africa HQs has secured early production models of the much-anticipated Genesis GV80 – delivered successfully to loyal Genesis customers in the region.

The special deliveries mark the first-ever GV80 models to enter the region – with its much-anticipated launch expected during Q4 2020.

The Genesis GV80 is a first of its kind, signals the brand’s first SUV model – adding versatility to the Genesis lineup alongside the G70, G80 and G90 sedans.

First shown as a concept vehicle at the 2017 New York International Auto Show, the “V” in the GV80 marque represents versatility that only a Genesis SUV can offer.

Since being officially launched in South Korea earlier this year, unprecedented demand has grown for the model throughout the GCC – as a result, Genesis Middle East & Africa HQs worked closely with Genesis HQ to deliver a select number of the cars ahead of its official launch.

Bang Sun Jeong, Vice President, Head of Genesis Middle East and Africa Operation, commented, “These exclusive deliveries are a very special milestone for the Genesis brand throughout the region. Sourced, produced and delivered to loyal customers in the GCC, we’re delighted on the arrival of the first Genesis GV80’s in the Middle East. With the car set to launch during Q4 2020, Genesis Customers can expect a new level of excellence with the entry of the GV80 into the luxury SUV market.”

The post GENESIS MIDDLE EAST & AFRICA HQs SECURE EARLY GV80 PRODUCTION FOR GCC CUSTOMERS appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/genesis-middle-east-africa-hqs-secure-early-gv80-production-for-gcc-customers/feed/ 0
GENESIS LAUNCHES SPECIAL-EDITION “STARDUST” G90 MODEL https://tiresandparts.net/news/genesis-launches-special-edition-stardust-g90-model/ https://tiresandparts.net/news/genesis-launches-special-edition-stardust-g90-model/#respond Tue, 07 Jul 2020 08:25:39 +0000 https://tiresandparts.net/?p=31032 Genesis has announced the launch of its flagship G90 luxury sedan as a special-edition “Stardust” model. The G90 tops the Genesis brand’s luxury car line-up, and is highly regarded for its cutting-edge technology, refinement and luxurious appointments. The special edition G90 “Stardust” arrives specifically for this year, taking inspiration from a scene with night sky […]

The post GENESIS LAUNCHES SPECIAL-EDITION “STARDUST” G90 MODEL appeared first on Tires & Parts News.

]]>
Genesis has announced the launch of its flagship G90 luxury sedan as a special-edition “Stardust” model.

The G90 tops the Genesis brand’s luxury car line-up, and is highly regarded for its cutting-edge technology, refinement and luxurious appointments.

The special edition G90 “Stardust” arrives specifically for this year, taking inspiration from a scene with night sky full of stars hanging above a red carpet event where celebrities are showered with flashing camera lights. Only 50 of the G90 Stardust models will be sold for the first time ever primarily in South Korea.  

This image directly inspires the special carbon metal paintwork featuring a sparkling pearl effect. This contrasts with the lower half of the exterior featuring Vik black paint work. This bespoke two-tone paintwork requires specialized craftsmanship procedures that naturally limits production quantity.

The interior receives Stardust specific bespoke seats featuring two-tone leather and metallic pore Ash wood resulting a special environment exclusively tailored for the select few.

“The G90 Stardust represents the ultimate form of elegance,” said SangYup Lee, the head of Genesis Global Design. “In that moment when you arrive at a red-carpet event, nothing less is expected.

The post GENESIS LAUNCHES SPECIAL-EDITION “STARDUST” G90 MODEL appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/genesis-launches-special-edition-stardust-g90-model/feed/ 0
Genesis Launches Shop in Shop Retail Concept in UAE https://tiresandparts.net/news/automotive/genesis-launches-shop-in-shop-retail-concept-in-uae/ https://tiresandparts.net/news/automotive/genesis-launches-shop-in-shop-retail-concept-in-uae/#respond Thu, 07 Nov 2019 11:50:06 +0000 https://tiresandparts.net/?p=29126 Genesis has launched a new retail concept in the UAE. The brand says its “shop in the shop” concept aligns with the next generation of global standards. Genesis has further enhanced premium retail experiences by innovating its Shop in Shop sales and after sales system across strategic emirates in the UAE. Genesis has integrated customer […]

The post Genesis Launches Shop in Shop Retail Concept in UAE appeared first on Tires & Parts News.

]]>
Genesis has launched a new retail concept in the UAE. The brand says its “shop in the shop” concept aligns with the next generation of global standards. Genesis has further enhanced premium retail experiences by innovating its Shop in Shop sales and after sales system across strategic emirates in the UAE.

Genesis has integrated customer experiences and spatial design with the brand core values of understated elegance, artistry, and pure design elements across its sales and services outlets in Sharjah (sales & services), Dubai, Fujairah, and Ras Al Khaimah (after sales). This further extends the brand’s commitment towards delivering high quality design and finishes that further enhance its sophisticated retail value proposition.
The company has reimagined the customer experience at every point within the revamped retail network, Genesis has innovated a truly integrated and ambient retail concept as part of which it has combined showrooms, refurbishment facilities, and service facilities under one roof in each of its enhanced, comprehensive facilities.

This customer-centric approach will build on Genesis’ mission to establish real and meaningful relationships with customers in the UAE by providing enhanced customer touchpoints and a best-in-class premium-buying journey.

“Genesis has a pedigree of elegant design innovation that demonstrates meticulous attention to refined detail across all facets of the product and service mix. This is why we take an audacious stance towards creating high-quality facilities that epitomize Genesis’ premium brand character,” said Saad Belda, Regional Network Development Manager, Genesis Africa & Middle East.

He added that with the upgraded Shop in Shop system, the company will be offering a modular retail showroom design concept that is expandable, adaptable, and that can be integrated within any high-selling environment. Genesis teamed up with Juma Al Majid, the brand’s partner in the UAE to uphold its strong design principles that delivers a bold and holistic retail value proposition to customers in the UAE.

With evolved sales and services in Sharjah, and after sales transformation across showrooms in Fujairah, Ras Al Khaimah and Dubai, the Genesis Shop in Shop concept offers a premium experience for both sales and after sales services including spare parts, quick lube, body & paint. The service centers also offer a premium Genesis experience integrated with a premium customer waiting lounge.

The new design comprises a generous, pure and dynamic spatial concept, a clean and simple design language with pure materials and finely crafted details, and improved customer digital touchpoints in line with evolving customer trends. Genesis’ Shop in Shop environments are illuminated through tones of black, which cover a wide range of materials used within the showroom design, laced with complementary tones and accents of copper and light wood. The sophisticated spatial design offerings reiterate Genesis’ naturally understated expression of elegance and solid, yet firm, shapes reflect confidence.

The clear and linear showroom lines are accentuated by modern materials, ambient lighting, fixtures, and sleek furniture all of which combine effectively to create a relaxed atmosphere. The Shop and Shop system uses a modular approach through wall installations, display fixtures, built-in tables, and workstations for facilitating expansion and adaptability to meet dealership requirements.

The standardization of the retail visual identity and store layout is an integral part of Genesis’ drive to upgrade its existing Dealer Network Development by integrating innovative formats. These innovative design concepts comply with Genesis’ new retail standards and modernization of the retail network while delivering a successfully localized implementation of the globally approved Genesis experience to the UAE.
“When it comes to the luxury automobile market in the UAE, customers have discerning tastes and a refined palate for premium quality touchpoints that extend well beyond the initial product value proposition,” added Belda.

“Bricks and mortar will always feature as a primary function of our differentiated luxury brand offering. Although the Genesis journey is rapidly evolving, we are excited to introduce a unique brand experience through dedicated retail environments that will evolve for years to come.”

The post Genesis Launches Shop in Shop Retail Concept in UAE appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/automotive/genesis-launches-shop-in-shop-retail-concept-in-uae/feed/ 0
Genesis G70 Emerges as Topper in JD Power Multimedia Quality Study https://tiresandparts.net/news/automotive/genesis-g70-emerges-as-topper-in-jd-power-multimedia-quality-study/ https://tiresandparts.net/news/automotive/genesis-g70-emerges-as-topper-in-jd-power-multimedia-quality-study/#respond Thu, 03 Oct 2019 11:27:06 +0000 https://tiresandparts.net/?p=28860 The Genesis G70 emerged as the topper in the J.D. Power 2019 Multimedia Quality and Satisfaction Study that was conducted in September. The model the segment for compact premium segment cars and SUVs, thus adding to several other accolades it has earned including earning the first place in J.D. Power’s 2018 and 2019 U.S. Initial […]

The post Genesis G70 Emerges as Topper in JD Power Multimedia Quality Study appeared first on Tires & Parts News.

]]>
The Genesis G70 emerged as the topper in the J.D. Power 2019 Multimedia Quality and Satisfaction Study that was conducted in September. The model the segment for compact premium segment cars and SUVs, thus adding to several other accolades it has earned including earning the first place in J.D. Power’s 2018 and 2019 U.S. Initial Quality Studies (IQS).

The study which is conducted every year assesses the level of satisfaction that customers have with the audio, communication, entertainment and navigation (ACEN) systems in the cars that they have purchased. The brands and vehicles with the lowest instance of problems per 100 cars sold (PP100) are recognized as the best models in both the studies.

When it came to the instance of problems per 100 cars sold (PP100), the G70s researched in the Multimedia Study had the lowest figure of 7.4 PP100, representing 28 percent fewer issues than its closest rival. In the 2019 edition of the Initial Quality Study, Genesis vehicles had a figure of 63 PP100, thus topping both the premium segment and the industry as a whole. This overall 2019 IQS Study result pointed to 32 percent fewer issues than the industry standard and 25 percent fewer issues than the runner-up premium brand.

“Our customers constantly tell us how technological innovation is one of their top purchase reasons. We are always striving to bring meaningful technological innovations into our cars. So, receiving this recognition from industry leader J.D. Power reinforces our commitment to deliver the best ownership experience to customers through our focus on incredible audio entertainment and effortless communication and navigation systems,” said Erwin Raphael, COO, Genesis Motor America.

The IQS study is now in its fourth decade, and serves as a barometer in the automotive industry for the quality of new vehicles after 90 days of ownership. The 2019 survey was based on responses from purchasers and lessees of new, 2019 model-year vehicles. Through the survey, manufacturers get access to information which can help them to identify any issues and thus drive product improvement.

The post Genesis G70 Emerges as Topper in JD Power Multimedia Quality Study appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/automotive/genesis-g70-emerges-as-topper-in-jd-power-multimedia-quality-study/feed/ 0
GENESIS Wins 2019 IDEA Award for Essentia Concept https://tiresandparts.net/news/automotive/genesis-wins-2019-idea-award-for-essentia-concept/ https://tiresandparts.net/news/automotive/genesis-wins-2019-idea-award-for-essentia-concept/#respond Mon, 09 Sep 2019 05:13:21 +0000 https://tiresandparts.net/?p=28614 Genesis won the 2019 IDEA Design award for its Essentia Concept from the Industrial Designers Society of America (IDSA). Hyundai’s luxury brand won the Gold International Design Excellence Award (IDEA) award in the Automotive and Transportation category. This is the first time that Genesis Vehicle Design has won the “best of the best” IDEA award. […]

The post GENESIS Wins 2019 IDEA Award for Essentia Concept appeared first on Tires & Parts News.

]]>
Genesis won the 2019 IDEA Design award for its Essentia Concept from the Industrial Designers Society of America (IDSA). Hyundai’s luxury brand won the Gold International Design Excellence Award (IDEA) award in the Automotive and Transportation category. This is the first time that Genesis Vehicle Design has won the “best of the best” IDEA award.

The IDEA design award is considered as one of the top three design awards in the world, with the other two being the RedDot and iF design awards. IDEA has recognized as the top design award in North America from 1980 and the award is given after careful consideration to products that are considered to be the best from the design standpoint by comprehensively evaluating several screening criteria like design innovation, user benefits, and social responsibility. In 2018, Genesis Retail Design and Genesis Sound Design were recognized for “best of the best” award by Red Dot.

Commenting on the award, Luc Donckerwolke, Executive Vice President and Chief Design Officer of Genesis said, “We are extremely proud to be recognized by IDSA with the Essentia Concept which shows the Genesis brand’s vision and future. For a new brand, each design element becomes part of the legacy for the brand, so our goal is to design a car as well as connect it with Genesis DNA.”

The Essentia Concept was initially launched at the New York International Auto Show in March 2018, is the first electric Gran Turismo (GT) concept car from Genesis. It earned the IDEA award based on its take on the “Athletic Elegance” design paradigm, the preview it offered regarding Genesis product performance and technology in the future.

The Essentia Concept is a battery electric vehicle sporting a luxurious look with a simple, clear and sleek exterior design and custom interiors. The interior design was meant to maximize the connection between the driver and the car, and the overall decoration was reduced to combine restraint and futuristic impressions.

“We aim to show Genesis brand DNA through designing to reshape the landscape of the existing luxury car design,” said Sang Yup Lee, Senior Vice President and Head of the Global Genesis Design Center. “This is the foundation of our design philosophy, ‘Athletic Elegance.’”

The post GENESIS Wins 2019 IDEA Award for Essentia Concept appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/automotive/genesis-wins-2019-idea-award-for-essentia-concept/feed/ 0
Genesis Takes Luxury Experience to New Heights with Valet Test Drive Program https://tiresandparts.net/news/automotive/genesis-takes-luxury-experience-to-new-heights-with-valet-test-drive-program/ https://tiresandparts.net/news/automotive/genesis-takes-luxury-experience-to-new-heights-with-valet-test-drive-program/#respond Sat, 10 Aug 2019 10:59:57 +0000 https://tiresandparts.net/?p=28357 Genesis has taken its drive to deliver a luxury experience to its customers to new heights with the launch of its ‘Valet Test Drive’ program– a premium VIP test drive program that makes it possible for prospective customers in the Middle ­East a chance to experience the Genesis they prefer at a time and place […]

The post Genesis Takes Luxury Experience to New Heights with Valet Test Drive Program appeared first on Tires & Parts News.

]]>
Genesis has taken its drive to deliver a luxury experience to its customers to new heights with the launch of its ‘Valet Test Drive’ program– a premium VIP test drive program that makes it possible for prospective customers in the Middle ­East a chance to experience the Genesis they prefer at a time and place of their choosing.

Currently, the Valet Test Drive program has already been implemented in Kuwait and Bahrain, and Genesis is seeking to offer this unique service to the UAE and Saudi markets later in 2019. This will make it possible for even more Genesis enthusiasts to get an idea about the seamless convenience of Valet Test Drive and the benefits of enjoying the Genesis experience.

“At Genesis, we strive to sell more than just a car; we are selling a premium lifestyle experience, which is customer-centric by nature and at the forefront of enriching drivers’ aspirations in new and innovative ways,” said Saad Belda, Regional Network Development Manager, Genesis Africa & Middle East .

He said that with the Valet Test Drive, Genesis has broken free of conventions followed for traditional test drives, as customer convenience has now become a key priority and plays a key role in the way the brand delivers its services. The company’s exceptional Genesis Valet Consultant would always be at the service of customers – anytime, anywhere. The goal is to provide those who want a test drive with a high end seamless Test Drive experience from the enquiry stage to consultation on the best terms possible, and at all stages of the journey, from online to offline.

Through the complimentary Genesis Valet Test Drive platform, all Genesis enthusiasts or owners get to enjoy a personalized, effortless, and seamless driving consultation from the beginning to the end.

Prospective customers can use the dedicated enquiry form on the Genesis website to schedule a convenient Valet Test Drive. They go on to benefit from a fully customizable VIP demonstration and product consultation, which would cover every detail from time and place, engine selection, right down to a courtesy beverage of choice during the test drive. Thus those who plan to buy a Genesis can get a close at the design, performance, and luxury features of the G70, G80, or G90 models.

The vehicle would be delivered to their doorstep by a Genesis Valet product expert who would arrive at the pre-arranged location to guide them through the many features and benefits of the model they want to test drive and would answer any questions they might have.­

Customers can then test drive the vehicle and check out its performance on the roads and environments they encounter most often during their daily routine. Whether typifying their daily commute, or swinging past home to park the vehicle in their garage, the Genesis Valet Test Drive is an innovative service that offers an elevated customer experience to match the lifestyle aspirations of driving connoisseurs.

Valet Test Drive thus provides potential customers with a completely stress-free way to enjoy the Genesis model of their choice, in an environment of their choice, and eliminates the need to visit the nearest Genesis dealership.

The post Genesis Takes Luxury Experience to New Heights with Valet Test Drive Program appeared first on Tires & Parts News.

]]>
https://tiresandparts.net/news/automotive/genesis-takes-luxury-experience-to-new-heights-with-valet-test-drive-program/feed/ 0