Champion – Tires & Parts News https://tiresandparts.net Your News Source for Everything Automotive Thu, 04 Mar 2021 18:02:39 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.11 Toyota Pairs One Champion with Another by Signing on UFC Champion Nurmagomedov https://tiresandparts.net/news/automotive/toyota-pairs-one-champion-with-another-by-signing-on-ufc-champion-nurmagomedov/ https://tiresandparts.net/news/automotive/toyota-pairs-one-champion-with-another-by-signing-on-ufc-champion-nurmagomedov/#respond Mon, 30 Sep 2019 13:54:50 +0000 https://tiresandparts.net/?p=28779 World UFC champion established his supremacy in the field with an undefeated run and a crushing victory over Dustin Poirier in the finals. Toyota paired one champion with another when it gave Nurmagomedov a chance to have an encounter with the King of the UAE’s roads – the Toyota Land Cruiser. “Khabib Nurmagomedov has once […]

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World UFC champion established his supremacy in the field with an undefeated run and a crushing victory over Dustin Poirier in the finals. Toyota paired one champion with another when it gave Nurmagomedov a chance to have an encounter with the King of the UAE’s roads – the Toyota Land Cruiser.

“Khabib Nurmagomedov has once again proved he is the undisputed champion of the sport,” said Saud Abbasi, Managing Director of Al-Futtaim Toyota. “Just like the Land Cruiser’s globally recognized legendary off-road performance, Khabib has been dominating the sport for many years and his career record, which now stands at 28-0 ,speaks for itself. We offer him our congratulations for his recent win and wish him all the best for his future contests.”

Toyota recently crossed a highly significant milestone with the announcement that it had achieved cumulative global sales of 10 million units of its legendary Land Cruiser series.

The new milestone attests to the Land Cruiser’s positioning as a global and regional icon that has an impact on the lives of millions of people across the globe every day. Thanks to its versatile features and capabilities, the Land Cruiser is recognized as a four-wheel-drive off-roader that is used around the world for a broad array of diverse needs. YallaMotor, a leading automotive portal recently conducted a survey which revealed that the iconic Land Cruiser is the most popular large SUV in the UAE.

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Federal-Mogul Boosts Champion Brand with New Packaging and Products https://tiresandparts.net/news/parts/federal-mogul-boosts-champion-brand-new-packaging-products/ https://tiresandparts.net/news/parts/federal-mogul-boosts-champion-brand-new-packaging-products/#respond Tue, 04 Jul 2017 14:18:43 +0000 https://tiresandparts.net/?p=20991 Federal-Mogul Motorparts has made an effort to boost its Champion brand product range with new award-winning packaging and new products. The new products have been rolled out on a national basis in the US market and the range now includes plugs, batteries, filters, lighting and easy-to-install wipers. Another new feature of the range is its new […]

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Federal-Mogul Motorparts has made an effort to boost its Champion brand product range with new award-winning packaging and new products. The new products have been rolled out on a national basis in the US market and the range now includes plugs, batteries, filters, lighting and easy-to-install wipers.

Another new feature of the range is its new packaging that was created in partnership with INNOCEAN Worldwide and Los Angeles-based artist Chris “Coop” Cooper. Cooper is a well-known ’50s style hot rod artist, and his Kustom Kulture style was used as part of the new packaging to connect the brand’s past and present.

The Champion brand’s bold new product packaging earned several accolades, including a local Gold ADDY award from the American Advertising Federation (AAF) of Orange County (Calif.), a regional Silver ADDY award from the AAF, and three Bronze ANDY awards from the Advertising Club of New York.

Commenting on the awards, Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts said that Champion is one of the automotive industry’s most recognized and trusted brands and the company was thrilled with the feedback for the brand’s new look. Soave said that the Champion ‘bow tie’ remains a mark of excellence for technicians, racers and consumers worldwide. The main criterion for modernizing the look for the Champion brand was to retain its authenticity and strong heritage. This is where Coop’s hand drawn illustrations played a key role and they also helped to unify the Champion brand across all of its product categories.

“This is a rebirth of an American icon. To prove that, the packaging had to be retro and progressive, while at the same time stand out from everything else in the sea of parts packaging,” added Eric Springer, Chief Creative Officer, INNOCEAN.

Federal-Mogul Motorparts had initially introduced the new Champion line in Southern California and is in the process of extending the Champion brand’s reach through a nationwide product rollout. Champion  also has plans to launch an exciting new online gear store that will allow motorsports enthusiasts to further connect with one of the most iconic brands in the automotive aftermarket.

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