CES 2021 – Tires & Parts News https://tiresandparts.net Your News Source for Everything Automotive Mon, 10 May 2021 12:05:42 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.12 General Motors forges ahead toward a future of Zero Crashes, Zero Emissions and Zero Congestion at CES 2021 https://tiresandparts.net/news/general-motors-forges-ahead-toward-a-future-of-zero-crashes-zero-emissions-and-zero-congestion-at-ces-2021/ https://tiresandparts.net/news/general-motors-forges-ahead-toward-a-future-of-zero-crashes-zero-emissions-and-zero-congestion-at-ces-2021/#respond Tue, 19 Jan 2021 17:56:18 +0000 https://tiresandparts.net/?p=33698 General Motors has outlined its efforts to lead the charge to an all-electric future at the 2021 Consumer Electronics Show (CES). From revitalizing the company to signal the start of a new chapter with a new brand identity and logo, to reimagining modern mobility with the Cadillac Vertical Take-off and Landing (VTOL) air taxi concept, […]

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General Motors has outlined its efforts to lead the charge to an all-electric future at the 2021 Consumer Electronics Show (CES). From revitalizing the company to signal the start of a new chapter with a new brand identity and logo, to reimagining modern mobility with the Cadillac Vertical Take-off and Landing (VTOL) air taxi concept, General Motors is evolving to meet this moment. And where General Motors forges a path, Chevrolet, GMC and Cadillac will follow with electric vehicles and experiences to help put everyone in an EV.
“General Motors is leading the industry and the world in the drive toward future mobility and an all-electric future. Cutting-edge technology, innovative business models and new customer experiences are at the epicenter of our strategy. We are already at the forefront of the urban mobility revolution and our all-electric vision continues to guide every business decision we make, both globally and in the region. CES provided us with the perfect opportunity to showcase our revitalized brand identity and offer a glimpse into our vision that creates a world with zero crashes, zero emissions and zero congestion,” said Luay Al Shurafa, President and Managing Director, General Motors Africa and Middle East.

“We are extremely excited to welcome our latest EV innovations such the GMC Hummer EV, Chevrolet Bolt EV and the Cadillac CELESTIQ as well as our OnStar in-vehicle safety and security system onto our roads soon, here in the Middle East, for our customers to enjoy. In our aim to contribute to regional country goals on sustainability, we will continue collaborating with governments to drive forward our shared vision of an all-electric future,” added Luay Al Shurafa.
Here’s a recap of all the momentous reveals General Motors unveiled at CES elevating its efforts to accelerate mass adoption of electric vehicles for everyone:
The electric revolution begins with Ultium Battery Platform
Ultium is the world’s first hyperscale electrical-vehicle platform with the power to make almost any vehicle an electric vehicle and will be the foundation for General Motors’ next-generation EV lineup – powering everything from mass-market to high-performance vehicles, including the GMC HUMMER EV and Cadillac LYRIQ. GM’s Ultium platform will be capable of delivering an EV that can go up to 450 miles on a full charge, will power EVs of many sizes, shapes and price points, and is capable of 0-60 mph performance in as little as three seconds for some models.
Its modularity provides incredible flexibility, with three main architectural configurations to be used across Chevrolet, GMC and Cadillac.
$27 billion investments in EV and AV products and 30 EVs by 2025, including GMC Hummer EV and Cadillac all-new CELESTIQ
Demonstrating GM’s EV leadership, over the next five years it will invest of $27 billion in EV and AV products through 2025 and launch 30 new EVs globally. This includes the GMC Hummer EV, Cadillac CELESTIQ and the refreshed Chevrolet Bolt EV and a new Bolt EUV. The Ultium platform will allow Chevrolet to further expand its range of electric vehicles to full-size pick-up trucks, compact crossovers and even high-performance vehicles.

The GMC HUMMER EV is the world’s first all-electric supertruck and the clearest articulation of exactly what GM means when it says any vehicle can be an EV. Two features were highlighted with more detail at CES: Terrain Mode – the GMC HUMMER EV offers one-pedal driving for precision handling at low speeds during off-roading and rock crawling. It combines the fine control of the immediate torque provided by EV propulsion and friction brakes to deliver a level of modulation that is beyond anything that could be delivered from a gas or diesel-powered engine, and the Bose Electric Vehicle Sound Enhancement technology incorporating guitar riffs, high frequency feedback and inspiration from Formula E motorsport to communicate the sensation of power and torque the driver has unlocked in Watts to Freedom.

Cadillac teased the all-new CELESTIQ at CES – the ultimate expression of Cadillac innovation – that will be unveiled soon. The architecture of the Ultium platform carved out new space and gave Cadillac the freedom to integrate more technology. The result is a dramatic presence, with a low profile and rearward proportions.
CELESTIQ offers all-wheel drive, four-wheel steering and a full-glass roof and each vehicle offers a curated selection of materials, which are crafted by hand for the ultimate luxury experience. The roof will be Cadillac’s first to feature four-quadrant, suspended-particle-device smart glass, allowing each occupant of the vehicle to set their own level of transparency, while the tint of the glass colors to match the ambience and the mood of the interior. That equal and individual experience for each occupant will be a signature aspect of the Cadillac CELESTIQ.

BrightDrop – Electrifying and Improving the Delivery of Goods and Services
The launch of BrightDrop will offer GM customers an ecosystem of electric first-to-last-mile products, software and services to empower delivery and logistics companies to move goods more efficiently. These BrightDrop solutions are designed to help businesses lower costs, maximize productivity, improve employee safety and freight security, and support overall sustainability efforts.
BrightDrop was born out of GM’s Global Innovation organization and joins the lineup of other recently launched Global Innovation startups.
Modern mobility re-imagined
A preview vision of the future where personal air travel is possible, the single-seat Cadillac Vertical Take-off and Landing (VTOL personal drone) concept was unveiled at CES. Travelling rooftop to rooftop at speed up to 90 kilometers per hour, the VTOL offers customers the luxury of more time for what they want to do while contributing zero congestion to the world around them.
Everyone’s In
Together, this portfolio of future product and design and technology concepts demonstrates how GM is approaching this new chapter in its history, delivering experiences that reflect the possibilities and probabilities of future transportation.
As a result, the company unveiled a new brand identity, along with a new brand campaign, as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.
The change to the logo is the most significant in the past 50 years. As GM amplifies its EV message, the revitalized brand identity is designed for a digital-first environment. The new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square. The new brand identity extends to technology brands including Ultium. The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.

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BMW announces the future of the display and operating system BMW iDrive at the CES 2021. https://tiresandparts.net/news/bmw-announces-the-future-of-the-display-and-operating-system-bmw-idrive-at-the-ces-2021/ https://tiresandparts.net/news/bmw-announces-the-future-of-the-display-and-operating-system-bmw-idrive-at-the-ces-2021/#respond Mon, 18 Jan 2021 15:51:09 +0000 https://tiresandparts.net/?p=33674 20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is announcing the next chapter in its display and operating system, which is set to transport driver-vehicle interaction into a new digital and intelligent age. The CES will take place on 11 […]

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20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is announcing the next chapter in its display and operating system, which is set to transport driver-vehicle interaction into a new digital and intelligent age. The CES will take place on 11 – 14 January 2021 in exclusively digital form. BMW is utilising the virtual forum the event provides to give a global audience an initial preview of its upcoming all-new BMW iDrive system, which will be officially unveiled later in 2021.

BMW’s digital offering at CES 2021 also includes an entertaining teaser video that visualises the development of the user experience inside a BMW over the last two decades. The protagonists in this journey through time are the 2001 BMW 7 Series – in which the BMW iDrive system celebrated its premiere – and the BMW iX, which will come onto the market in 2021 and in which the new generation of the display and operating system will be available to experience for the first time. Added to which, the BMW Design team responsible for user experience and user interaction has provided some glimpses behind the scenes of its development work. To this end, another episode has been added to the “Re-Thinking Design” video series launched as part of the BMW Group’s #NEXTGen 2020 event. All the content from BMW’s presence at CES 2021 and further digital presentations can be viewed in a special CES feature on the online platform at http://www.bmw.com/ces.

20 years ago BMW instigated a paradigm shift that reversed the wave of buttons spreading over car interiors at the time. The BMW iDrive operating system introduced for the first time in the then new BMW 7 Series in 2001 swept away old habits and purged the cockpit of the growing number of buttons and controls. In their place came a colour screen in the instrument panel (the Control Display) and a rotary dial on the centre console (the iDrive Controller). This multifunctional system allowed drivers to control a large number of vehicle settings, entertainment, navigation and telecommunications functions with a single operating tool. In addition, the BMW 7 Series was the first car to feature voice control technology, which allowed selected functions to be activated using spoken commands.

iDrive controller and voice control made operating the car’s systems significantly easier and safer. Where the driver previously had to find and engage a different dedicated button in the cockpit for each individual function, now they could keep their hand in one place on the Controller, which occupied an ergonomically ideal location on the centre console. The various functions could be controlled using standard rotary, pressure and shift movements. And the driver could view the information on the Control Display – integrated into the centre of the instrument panel at eye level – equally quickly and safely; they only needed to divert their gaze from the road for a short moment to check the operating status of systems. Over a period of just a few years, this innovative principle morphed into the new industry standard. A host of other carmakers adopted the combination of display and controller, as this was the only way to harness the ever-increasing array of functions inside their models.

Ongoing development widens the gap.

Since the advent of iDrive, BMW has consistently taken the lead in the field of intuitive in-car operation, a constant process of development building its superiority over competitors’ systems all the time. This has led to the introduction of favourites buttons to store individually selected operating steps. These buttons debuted capacitive surfaces, which previewed functions on the Control Display. And then came direct selection buttons enabling a direct route to the most frequently used function areas of the menu and a Touch Controller, which allowed the user to input characters directly. 2015 brought the arrival of the Control Display with touch control, again in the BMW 7 Series.

At the same time, BMW put in place further innovations to optimise driving comfort and safety. In 2004 it became the first carmaker to present a Head-Up Display, which projected relevant driving information onto the windscreen in the driver’s direct line of sight. And multimodal operation reached another new level in 2015 with the world premiere of BMW Gesture Control in the 7 Series. Voice control has also undergone a sustained process of evolution. Indeed, since 2015 natural language understanding has enabled systems to be operated using naturally spoken instructions instead of pre-set commands.

BMW leads the way in the field of connected vehicles.

BMW iDrive also paved the way for the introduction of digital services, which have enabled a consistent progression of the relationship between user and car. The first development stage of the system brought the BMW Online service into BMW cars. Integration of the Google search engine followed in 2007, before BMW became the first vehicle manufacturer worldwide to unlock unlimited in-car internet access the following year. In response to the boom in smartphones – and the digital applications developed specially for them – apps from third parties could also be integrated into the BMW iDrive operating system from 2012.

The connection between the vehicle and driver became even closer in 2016. The BMW Connected app now allowed customers to fully integrate their car into their digital lifestyle. Destinations inputted into a navigation app could be imported directly from a smartphone into a BMW, while information on the status of the car was also accessible on a mobile phone or other digital device. This service now offers an even wider range of functionality via the My BMW app.

Assisting drivers with digital intelligence.

A new and now online-based voice control system premiered in 2018 in the newly launched BMW 3 Series. The BMW Intelligent Personal Assistant is a digital companion whose skillset can be constantly expanded. It is underpinned by the modular and flexible BMW

Operating System 7 vehicle software, which also provides the basis for another, particularly future-focussed service: Remote Software Upgrade keeps the BMW up to date with the latest digital technology at all times and also enables additional functions to be integrated into the car at a later stage.

20 years ago, the boldness to explore a revolutionary response to the challenge of ever increasingly functional complexity drove BMW to pioneer intuitive on-board operation. And the BMW iDrive system also set the course for digital intelligence, which allows the driving experience to be tailored even more precisely to the customer’s needs and preferences.

The next generation of BMW iDrive takes the burgeoning relationship between a BMW and its driver to a new level. The new system neatly bridges the gap between analogue and digital technology. And this, in turn, heralds another paradigm shift, as the number of available functions in a car and their complexity continue along a constant upward curve. Digital intelligence has been introduced into cars, optimised sensors now allowing them to perceive and analyse their surroundings. As a result, elements of driving and parking can be automated to an increasing degree. And cloud-based services dip into a growing pool of real-time data.

This means that, in many situations, the vehicle has access to a greater supply of information than the driver. For example, it can receive and display hazard warnings from other BMW vehicles and make predictions on the availability of parking spaces at a destination. Developments will continue in this direction, presenting the car’s display and operating system with fresh challenges now and in the future. The next-generation BMW iDrive is set up to utilise the potential of an intelligently connected vehicle more extensively than ever and so make the mobility experience even safer, even more comfortable and convenient, and even richer in variety.

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Bridgestone To Debut Virtual City of the Future, Showcase Mobility Solutions at CES 2021 https://tiresandparts.net/news/bridgestone-to-debut-virtual-city-of-the-future-showcase-mobility-solutions-at-ces-2021/ https://tiresandparts.net/news/bridgestone-to-debut-virtual-city-of-the-future-showcase-mobility-solutions-at-ces-2021/#respond Tue, 12 Jan 2021 05:45:20 +0000 https://tiresandparts.net/?p=33571 Bridgestone Corporation (Bridgestone), a global company focused on delivering sustainable mobility and advanced solutions to customers around the world, announced it will return to CES 2021, held virtually this year on Jan. 11-14, 2021. As part of the digital exhibition, the company will unveil Bridgestone World, an interactive city showcasing how Bridgestone innovations will power […]

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Bridgestone Corporation (Bridgestone), a global company focused on delivering sustainable mobility and advanced solutions to customers around the world, announced it will return to CES 2021, held virtually this year on Jan. 11-14, 2021. As part of the digital exhibition, the company will unveil Bridgestone World, an interactive city showcasing how Bridgestone innovations will power a more sustainable mobility future. Live online showcases and on-demand feature videos will also foster opportunities for collaboration with partners across the technology spectrum.

“Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions,” said Paolo Ferrari, president & CEO, Bridgestone Americas, and executive vice president and executive officer, Bridgestone Corporation. “As we progress on this journey, we are eager to engage with other innovators and leaders to imagine a better future for mobility.”

Bridgestone World, specifically developed in response to this year’s virtual CES format, allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company’s connected products and data-driven services will address pain points, improve consumers’ mobility experience and create greater customer and social value. The tool’s central urban environment allows users to explore Bridgestone’s evolution into a high-tech company that enhances its core tire and rubber offering through smart tire and advanced mobility technologies. Bridgestone World aims to showcase how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.

Bridgestone will also engage directly with CES attendees through live and on-demand presentations that explore how the company is using smart tire technology, advanced data analytics and new business models to put tires at the center of a sustainable mobility system, now and in the future. They include:

  • On-demand video, “Bridgestone Vision of Mobility,” with Paolo Ferrari, president & CEO, Bridgestone Americas, and executive vice president and executive officer, Bridgestone Corporation.
  • Live tour of Bridgestone World with Maria Dunn, director of strategic planning and corporate strategy, Bridgestone Americas, on Jan 12, 2021 at 10:15 a.m. EST.
  • Live discussion: “Opportunity through Crisis – How Telematics Evolves to Optimize Mobility,” with Raj Bajaj, vice president, Webfleet Solutions International and Bridgestone Mobility Solutions, on Jan 13, 2021 at 8:15 a.m. EST.

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