Growing vehicle sales and demand for spare parts in the Middle East has spurred interest in automechanika 2017, the largest automotive service industry trade fair in the region.
While vehicles sales had suffered in 2016 due to macroeconomic factors, analysts Frost & Sullivan expect this to change from 2017 onwards. Based on their research, the firm expects new car sales in the Middle East to grow nine per cent annually, thus reaching 4.4 million by 2020, and bringing the total number of vehicles in operation to 44.5 million. The region also has an
an average vehicle age of nearly eight years, which means that the demand for automotive aftermarket products and services in the Middle East will definitely experience upward growth. Hence, the revenue from engine and car components, systems, tires, and auto accessories, is estimated to grow annually by 5.9 per cent to reach USD17.27 billion by 2020.
Automechanika Dubai 2017 will serve as the venue for participants and visitors to get access to a regional market that offers plenty of opportunity. Over 2,000 exhibitors drawn from 55 countries will use the show to showcase their products and services to thousands of trade buyers and decision makers from Africa, the Middle East and other parts of the world.
The three-day show will be held from 7-9 May 2017 at the Dubai International Convention and Exhibition Centre and will feature some of the biggest aftermarket brands including Brembo from Italy, Exedy from Japan and Delphi from the UK. The products will be spread over six different categories based on their nature including Parts & Components, Electronics & Systems, Accessories & Customizing, Repair & Maintenance, Car Wash, Care & Reconditioning and Tyres & Batteries. The largest section will be Parts & Components area with over 1,400 exhibitors.
Toshihiro Abe, the Vice-president of Exedy, the Japanese manufacturer of drivetrains said the company said that the company is seeking to maintain its market share as the outlook for the regional market is positive for business in the future. He said that Exedy has generated new business for its automatic clutches and its business in Africa has also grown in recent years. Exedy has a large share in both domestic and overseas markets, and has established 40 group companies while maintaining a presence in 23 countries across the globe.
Abe added that the company is participating in Automechanika Dubai to increase its brand awareness and promote its products, both for existing customers and new prospects. Exedy is thus hoping to expand its business in African and the South Asian markets.
Meritor, which is the world’s largest independent manufacturer of axles for the heavy duty industry, is a company that is returning to Automechanika Dubai 2017 for the third consecutive year. The US-based Fortune 500 Company sees the aftermarket in the MENA region as one of its key growth markets.
Stefan Kaltenbach, the Managing Director for Meritor in Europe and the Middle East and Africa, said: “We want to grow in the Middle East, where we recognize a great potential of cooperation with parts distributors and potential fleets.” He said that Automechanika Dubai has become one of the company’s most important platforms for meeting customers and highlighting the company and its products. It also allows the company to explore new markets and meet trading companies operating in their respective markets.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, Automechanika Dubai’s organizer, said that Automechanika Dubai has already become one of the world’s top five international trade fairs for the automotive aftermarket. The most distinctive feature of the event is that it connects suppliers from all over the world with a diverse mix of visitors whom it would be otherwise difficult to reach.
He added, “But it’s not just a platform to showcase products and meet new customers. It’s an important stage to open dialogue with existing contacts, find solutions to any issues they’re facing, and plan business strategies year-on-year. It’s also an ideal opportunity for automotive aftermarket stakeholders to bring technical awareness to the market, and this is something we’ll look to build on in the coming years,” he added.
Other highlights of Automechanika Dubai 2017 will be the Automechanika Academy amd its popular Truck Competence initiative, an area for over 1,000 exhibitors to showcase their products dedicated to the entire value chain in the truck sector, from truck parts and accessories, to workshop equipment, body repairs and care. The Automechanika Academy will comprise a series of seminars, presentations, and workshops about key issues and regulations that affect the automotive aftermarket. The African Buyer-Seller Meet will serve as a networking event to connect suppliers with buyers from the world’s second largest continent.
Manju Mathew, an MBA in marketing, completed publisher training courses from the Oxford Brookes University and New York University. She started with marketing and PR roles before moving on to her current position as a full time writer. Currently living in Dubai, her life as an expat has sharpened her observation skills and flair for writing. She enjoys writing about luxury cars like Ferrari, Lamborghini, etc even if she can only dream of owning them.
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