Frost & Sullivan recently released an analysis of the motor oils market, which revealed that the Mobil1 motor oil made by ExxonMobil Corporation is eligible to win the 2016 US Product Leadership award.
The research firm surveyed both experienced and new automotive technicians across a wide range of shop sizes and types to arrive at this conclusion. For the third consecutive year, Mobil1 emerged as the clear winner with 22 percent of the vote, a sizeable 10 percent lead when compared to its nearest competitor.
Many technicians attributed their vote for Mobil1 to the product’s reputation for quality. It is used by many manufacturers and has earned the trust of customers. In fact, Mobil1 is recommended by many manufacturers on account of its quality. End-use technicians felt that the oil rated high when it came to cleanliness as it did not leave gunk or break down easily.
In the survey, the respondents were asked to rate Mobil1 and its competitors based on a 15 point comparison chart. Mobil 1 got the top ranking in most aspects including factors like timely delivery, customer preference, ease of ordering and warranty coverage. As over 70 per cent of the respondents had over 15 years of experience, their opinion does have a lot of weight.
Frost & Sullivan selected ExxonMobil for the 2016 US Product Leadership award in the motor oils market on the basis of this report. The award is given every year to a company that develops a product which has innovative features and is fast gaining market acceptance. The award is given in many regional and global markets for recognizing achievement in areas like customer service, leadership, innovation technological and product development. A comparison is made between different companies in the market through in-depth interviews, analysis, and extensive secondary research.
Hamid Moaref has always been fascinated by cars and the automotive industry. His family has a longstanding association with the industry and has been in the tire business for the past 35 years. Raised in Dubai, Hamid attended Capilano University in Vancouver where he graduated with a BBA in marketing before attending an intensive course in magazine publishing in 2005. He has been the publisher and chief editor of Tires & Parts magazine for the past ten years.
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